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How to create a profitable martial arts gym website

How to create a profitable martial arts gym website

Your website is the main part of your brand. It is where people will look to get more information about your gym and you.

After seeing your advertising or driving past your gym, prospective students will always want to check you out on your website. You need to ensure it looks good, is useful, that the information is up to date and looks good on mobile.

martial arts gym website

Many websites are like a sports car with no engine. They might look good but they are not going anywhere. All the information talks about the gym owner and what they have achieved – not about how they can help the prospective customer

If you have ever dealt with web designers and developers before, you know what I mean. They are good at coding and design but they miss the key marketing areas that a good converting site needs.  You can get a nice WordPress site set up pretty cheap and make it awesome with these tips in this post.

All the market and message information you’ve been refining in the tasks so far tends to be missing from a poorly performing MMA facility. Even worse, there is no call to action or a way for customers to contact the gym easily.

As well as being easy to use and engaging, your website needs to be easy to search for by being optimized and indexed. Once there, you need to move them along from discovering you exist to building some rapport with you and to contacting you. This is called a sales funnel or customer journey. The trick is to have them take small steps, rather than rushing the process and scaring them off.

What happens if a guy walks up to a girl in a bar and asks her to marry him? He crashes and burns, right? The girl wants nothing to do with him. That’s what a lot of websites do. They are asking the person to sign up to a program straight out of the gate! Just like any relationship, you have to woo your customers step by step with the helpful information you share on your website.

TIP: Repurpose the helpful information you put on your website and use it on social media. The more eyeballs that see your content the better.


If the responses you gave to questions 5 to 10 have revealed your site is a disaster zone, you’ll want to fix it. And since you’ve worked on your marketing and message, it’s a relatively painless process.

Capture attention quickly and easily
You need to capture your avatar’s attention and guide them to take the next step – and that’s it. You do this by including headlines that clearly explain the benefits of training with you and how it will meet their why. It’s also a good idea to include images that relate to them too.

People seldom read all the text on a web page; they skim. That’s why eye-catching, prominent and relevant headlines and images work so well. You can instantly grab your prospect’s attention.

Your website should not be all about you and what you want to see on there. That’s like being the crashing bore at the party, talking about yourself all night. If you’ve ever been around one of those “me, me, me” people, you can’t wait to drain your glass and run away for a refill, right?

Also, don’t waste your website’s core real estate on your existing students. They have already taken that first step and you therefore have other ways to reach them than your website homepage. You can add “members” pages for your current students to find out information that appeals specifically to them.

Capture leads
You need to have an easy way to capture leads, which are the contact details submitted by people interested in joining your gym. I prefer a site to have two to three calls to action so hopefully one appeals to your prospect. This needs to be an easy process for them.

– Click here and enter your information and you will get XYZ.
– Click here and enter your information and we will contact you.
– Click here and enter your information to get a free consultation.

Prominently display your contact details
Ask a friend to go to your website and find your contact details – like your phone number, email address and physical address. Can they find the contact info in five seconds? If not, it’s time to optimize. Can they find your phone number in three seconds? This should be one of the first things they see. Even in an online world a lot of people will choose to call rather than fill anything out on a website.

Think about how frustrating that is when you’re on another company’s website and they have buried the contact information somewhere obscure. People tend not to bother searching and will go to competitor that has the telephone number and email address in the top right-hand corner of their site.

Is your gym’s address easy to find with information about travel and parking in there? Make sure this is clearly listed.

Put a Google map with their location so prospects can easily get directions to your gym. You want to make this as easy as possible for them to get the information they want.

You always want a company email address in your contact information. And make sure someone is checking the inbox and replying every day – just displaying it is not enough!

Avoid using a “Gmail” type email address. Instead, use one based on your domain name. It boosts your credibility in the eyes of your prospects. You can still set your contact email to forward to your Gmail so it’s easy to check on your phone when you’re on the go.

Use powerful wording that 
instantly hooks prospects
Here is where you finally get the payoff from all of the market and message work that you did. Read through your site as it stands. Does it talk to your avatar? Can they relate?

Review what your site says. Does it explain what’s in it for them? List the benefits that they will receive from training with you. Does that match your customer’s “why” or is there a disconnect?

Just like an advertisement consists of a heading, some body text, a call to action and some relevant imagery – your home page should use the same approach.

Review the ads you created in Chapter 3, which will closely match the tone of the information you need on your homepage.

Follow the same basic structure for all your sales and landing pages. A sales page will lead to a sale if the visitor completes the action, for example signing up for a paid trial. A landing page gets them to take the next step in your customer journey. For example, fill in an inquiry form and request a call-back

Share your credentials
You can finally flaunt those credentials you have worked so hard for. Your message has got the prospect to research you instead of you cramming how brilliant you are down their throat.

In your About Us or instructor page, go into detail about who you are and what you have done. Time to brag a little bit because you earned it; this sport is not easy.

This will boost your authority and credibility, and help you earn people’s trust.

TIP: If you’re just getting going or are a lower rank with no credentials that’s OK. You just need to massively boost the benefits the prospect will get from training with you. What are you exceptional at when it comes to your ideal customers why? For example, if you help people get in shape, share the before and after pictures of your students. That needs to be your focus as you build up your credentials.

Display high-quality photos
You need high-quality images on your website rather than low-res ones you took on an old camera. This is your brand 24 hours a day, 7 days a week. Spend the extra money to get good pictures. You can also buy high-quality stock images to use on your website that cost as little as $1 each.

Pictures and videos of your gym on your website need to look amazing. The human eye picks up on bad quality like torn mats, peeling up mat tape, dirty walls, worn out equipment etc. Make sure the facility looks in top condition in your images.

Double-check and make sure that pictures and videos of the outside of your gym look good too. Take pictures on a nice sunny day. Pictures of the exterior of your facility will appear on your Google Business Page. (More on this later).

Photos of your staff need to have them smiling and happy. This is no time for tough guy pictures. You don’t want to run people off. They are scared enough about coming in as it is and looking for every reason not to. Look friendly and welcoming.

Student success stories and testimonials need accompanying photos. This is super important to developing social proof. No matter how good you say you are, it won’t influence prospects as powerfully as social proof.

Your ideal customers want to see other people who have done what they want to do. It shows them that they can do it and you are the person to help them. Load your site with testimonials, including a photo or video of the person who gave it to you.

Ask your students to leave positive reviews on third-party websites like Google, Facebook too. This helps to get more eyeballs to see how good you are. Here are some questions and things to get them to say:
“Before working with [your name] my life was……….”
“How I felt before was………….”
“Since working with [your name] my life now is………..”
“How I feel now is………….”
“The ONE big difference for me now is………….”
“What I’m really looking forward to is……………”
What tangible results have you achieved so far?
What would you say to someone looking to work with [your name] as a coach and why?

Get them to talk freely about the whole experience for just one or two minutes. Pop a Post-it note by the lens so they can refresh their minds as they talk, or print out the testimonials sheet I have provided in the resource section.

You can use photos to tell a story about your business and brand. People love to see success. Maybe there are pictures of you competing or holding a trophy you won. How about images of your old gym and the new one with all the upgrades or the picture of the group of students you took to Brazil? Those photos are compelling.

Work well on mobile phones
This is BIG. Your website has to be mobile responsive. It has to look good as good on a phone as on a desktop computer. It has to be easy to use and not fiddly and awkward.

People don’t want to be zooming in to make the tiny text from your desktop-optimized site readable.

What’s more, these days Google penalizes sites that are not mobile-friendly and shows them lower down in the search results – exactly what you don’t want to happen.

If your site sucks on a cell phone you need to get this fixed asap.

Check out Part 4 of this series Here.

How to share 
your martial arts gym message

This is where it gets fun! You have put in the work defining your market and message, and now it’s time to deploy your martial arts gym message to your prospects via the medium of your choice.

Most people do this backwards and spend all their time working on the media, but end up sharing a weak and poorly-targeted message – and then complain that advertising doesn’t work!

your martial arts gym
Where to place your advertisements and content

There are so many options, paid and free – Facebook, Instagram, Twitter, flyers, Google AdWords, your local paper, your blog, posters on notice boards and more…

Start by testing out one or two places and then keep adding media outlets as you grow your gym. Don’t try to do them all at once and then burn out or run out of cash setting them up.

Some are better for some markets than others and that is fine. There will also be overlap, and that works to your advantage.

By using multiple media platforms your prospects will see you everywhere. This is called “top of mind awareness”, which is great because when they do think of joining somewhere, they instantly think of you.

Some of the media platforms are free, while others cost money. You can use free, paid or both – it all works.

If you have an advertising budget, you can use online and offline techniques to reach your audience. Let’s have a look at the options.

Paid offline techniques
I know “offline” is old school, but you can put a new twist on it.

TIP: It goes without saying you don’t want to be spending money on expensive offline marketing materials if you’re not sure your message is appealing to your ideal customers. Do some online testing first because that is much quicker, easier and cheaper to test and fine tune.

Facility signage
You need modern signage that looks good. This can be a sign above your facility and you can add window graphics.

Don’t just put the name of your gym on your signage, include your core message, your signature offer and always have a call to action to get them to contact you or call in, just like an ad.

These are great to put up at local businesses that you support, or businesses that also help your ideal customer. For example, at sports massage therapist. Offer to put some of their flyers on display in your gym as they will be way more likely to help you if you help them rather than expect a favor.

Your flyers need to act like a silent salesman, winning over hearts and minds 24/7 and not just include a bunch of factual information you threw together. If you’re creating flyers, have a look at my template in the resources section. (Resource name: Flyer)

A nice way to get your martial arts gym message out is putting big banners out on the weekends or at local events. Make sure to check with your city to see what they allow. Again, the places where you might want to put your flyers may consider taking your banner too – space permitting.

Paid online techniques

This is my favorite type of marketing, because you can scale it and keep improving it.

Social media advertising
This is where the biggest return on investment is right now. It won’t necessarily always be that way but you have to take advantage of where the attention is.

Social media platforms are always changing, so you want to be on as many as you can for your gym. Facebook, Instagram, YouTube, Twitter and Snapchat are just a few of the many platforms you can use.

Have you noticed how changeable it all is? Social media companies seem to come out with new features all the time. New platforms emerge from nowhere – many fizzle out but a few become household names. It’s a never ending game.

You want to make sure you spend the most time on the dominant platform. Right now that is Facebook, but that could change and it probably will one day.

As well as platform popularity, you need to think about where your market hangs out online? You need to nail this in your market research so that you have a primary platform to target, but still hit the other ones to get the overlap. Right now the younger crowd is on Instagram and the slightly older on Facebook.

You want to make sure the images you use on social media advertisements and updates match your message to your market. This can be huge when you have women only classes or MMA classes, for example.

As well as the imagery, the text in your social media posts needs to be in their language. It’s all about being congruent with your message. Make sure to use their language by reviewing your avatar sheet and checking it matches the right tone of voice, and also mentions the right “whys”.

Search engines
Make sure your website is listed and ranking on all the major search engines like Google, Yahoo, etc. (We will get more into SEO in a bit). Make sure you have claimed your business listing on the search engines and that all of your information is correct and up to date.

Advertisements on search engines
As a minimum, you should start off with Google AdWords Express and then start up Facebook Ads. Go to where your target customer is searching for what you offer. Many people skip AdWords because it’s not as sexy as Facebook, but this is a huge mistake.

If you’re not sure what to do, get some help to make sure you get the most bang for your buck.

Make sure your website is search engine optimized so it shows up at the top of the results when someone does a local search for martial arts gyms and disciplines.

If you do not know how, make sure to hire someone to help you. You want to dominate organic results (the ones that appear on the left-hand side of the page in Google) because a good amount of people will skip the ads altogether and go to the top one or two search engine results. Make sure that is your gym.

There are some SEO tools and reports that can help you work out what the popular search terms are.

If you’re using a WordPress site, make sure to get the free Yoast SEO plugin. This makes SEO super easy by evaluating how well you’ve optimized your pages. The plugin automates doing a series of detailed tests on your information and checking you’ve got the balance just right with your optimization.

You don’t want to overdo adding things like keywords because search engines penalize website owners who go over the top with their tweaks. It will also point out where you’re missing a trick with your site. If you’re lacking optimization or have over-done it, Yoast will tell you exactly where you stand.

Majestic is a great site for seeing the links to your site and the links your competitor is getting. This is of vital importance if you’re in a competitive city with lots of gyms. You can see their key links and get them for your gym.

Despite what you have been told, or how you might feel, blogging is not dead. Google wants newly updated content on your site and a blog is the best way to do that fast. Make sure to check out the SEO blogging resource in the downloads I give you and use it. (Resource name: Blogging SEO guide.pdf.)

Struggling to get ideas for good blog posts? is a great place to come up with content suggestions for your blog. Type in the martial art you offer and you will get a list of questions people are asking about that exact subject – and it tells you which are the most popular questions! This is important because you want to make sure you’re writing blog posts about things that lots people are searching for.

You need to answer these burning questions to get the best results. Writing about dull and dusty topics no one cares about is a waste of time and it won’t attract new customers.

Do the free things even if you have a big budget

Even if you have the money to spend on promoting your gym, you still need to do the following free things.
This will create a compound effect and you will get way better results than from just your paid ads alone.

Also if your paid ads accounts get suspended for some reason, you’ve still got other ways to keep sharing your martial arts gym message. It doesn’t often happen, but it can.

The organic content approach is slower than the instant paid approach, but this is a marathon and not a sprint. Organic traffic provides a steady stream of free leads.

Focus on the long game while you are doing the quick paid campaigns too. This is where you will see massive growth in your gym. What’s more, a blog jam-packed with good quality, helpful information is a brilliant way to build your authority and boost your credibility.

Free marketing techniques
We have all been there, lots of ideas and no money. This is where you get creative and put in the sweat equity.

I once used a credit card to get street signs I couldn’t afford and put them out every weekend. Sunday nights were spent bringing them all back in so they wouldn’t get stolen because I couldn’t afford another set! Back then, I had way more time than money.

TIP: Not all the paid methods are super-expensive. You can start for 10 bucks. If you skipped that bit, go back and give it a read, especially SEO and blogging.

Check out Part 3 of the series Here

Why does a good message transform your martial arts business?

A solid message will be able to hook your prospective clients and grab their attention among everything else that they need to focus on in their busy lives.

This is where you tie in all of the things your market is looking for. Remember, your message will also act like your friendly doorman who works 24/7 to repel the cheap, high-maintenance people who won’t be a good fit for your gym or your mojo, and leaves you to focus on enjoying your work and martial arts business profits.

martial arts business
You can use your message in many ways.


Firstly, you can weave it into your conversations. Always relate what you’re telling them back to what they are looking for. Actively listen to the person, don’t just “listen enough” to find a point at which to interrupt and give your opinion.

Listen to the verbal cues you’re given, then use the words you will put together to make your gym sound like the absolute place to be. Talking on the phone is another time when potential students are looking for reassurance that your gym is going to give them what they want. If they are a good fit with your ideal customer criteria, look to get them to book a consultation at your facility.

Secondly, use your message on your website. You can’t make your website all about you, you, you. Yes, that part should make up part of the story on your “about us” page so potential students can find out more about you and your values. But the lion’s share of your website needs to focus on what the customer wants and how you can give it to them if you are to stand any chance of hooking them and reeling them in to become paying clients.

Thirdly, there are your flyers, which are a great way to get your message out there. Just like your website, your flyer needs to highlight the benefits the customer is looking for and how you can help them get those – in a lot fewer words! Boost your enquiry rate from your flyers by adding enticing photographs and imagery that will appeal to your target audience. There’s no point having the under-five-year-olds session photo on a flyer aimed at your 6ft 5in cross trainers, is there?

Finally, all of your advertising needs to have your message on it. It’s a good idea to use different wording for each program and each demographic you are targeting. Your message can also vary slightly with seasons – shape up for summer, avoid the holiday weight gain.

TIP: Get one offer working like gangbusters before diversifying and launching your other programs. Getting the wording right takes time and effort. You can’t fix 10 programs all at once no matter how worried you are about meeting next month’s bills. Get your signature program working and then work on the rest you plan to offer.

Check out Part 2 of this series Here.

Improve Your Jiu-Jitsu In Less Time

Have you heard of the 10,000 hour rule?

Malcom Gladwell discussed the 10,000 hour rule in his book Outliers.  If you haven’t read it you can grab a copy on Amazon pretty cheap.


Throughout the publication, Gladwell discusses the “10,000-Hour Rule”, claiming that the key to achieving world class expertise in any skill, is, to a large extent, a matter of practicing the correct way, for a total of around 10,000 hours.

If you trained 40 hours a week like the best grapplers in the World for 50 weeks a year it would take you 5 years to reach this level.  Drop down to 20 hours a week and your at 10 years.

If you put this in BJJ Terms that is A LOT of mat time.

Can you hack this using the Pareto principle?

The Pareto principle (also known as the 80–20 rule, the law of the vital few,  states that, for many events, roughly 80% of the effects come from 20% of the causes

This would mean you need to put in 2,000 hours to get in the top 80th percentile.

Now that is a much more attainable number.  Especially if you have a family and life responsibilities that keep you from putting in 40 hours a week on the mats.

If you just put in 10 hours a week working on your Jiu-Jitsu you could be in the top 80th percentile in just 4 years and be pretty damn good!

Just 10 hours to be better than 80%!

Of course the quality of your training and drilling is a huge factor in your improvement on the mats.  Here are a few tips:

– Listen To Your Coach

– Drill Your Teams Curriculum of Techniques

– Squeeze in extra reps before or after class.  Every little bit will help

– Work on your recovery and stretching to avoid injuries

– Listen To Your Coach, did I already mention that??

Another way to put in extra hours is to review your training notes for the week and plan out your upcoming week of training.

Make the most of your mat time.

Paul Halme

Your MMA Gym Ads Won’t Work If You Get This Wrong

Your MMA Gym Ads Won’t Work If You Get This Wrong

The platform or media is last. This is where everyone gets it wrong! But don’t worry, it took me years to finally wrap my head this around. The Market, the Message and then the Media.

Unless you have a giant marketing budget, you need to pinpoint your target market. When you have this set-up, your ad spend goes down and your results go up.

You have to know who your market is because they are the people who buy what you’re selling. Look around your gym at your current clients.

Market and message are critical. With a laser-focused market tied into your customers’ needs and your brand message, you will be years ahead of your competition. These two together are so powerful that you can then use any media to attract new students.

Your market will guide you in making the advertising and service decisions that will both save and make you a lot of money. It has a bearing on everything you do.

When in doubt, always refer back to check who your market is. If you’re not sure, this chapter explains how to identify the people you want to attract into your business.

Avoid the temptation of try to appeal to everyone. Many new owners are guilty of this and will take money from anyone – even those students they know are not a good fit and end up causing problems down the road, force you to chase payments and turn up late. The most successful gyms do not appeal to everyone; they have a specific market they want.

Your success depends on you choosing a smaller group of people to work with so they think, “This is the place for me.” Your perfect customer should feel at home in your gym from the start. There will always be minor differences, and that’s OK. But the new customers you bring in should be a good match with your preferred types.

It’s very important to get this right first. When putting together their marketing plan, the top guys spend more time working out who they are going to help than anything else. It’s definitely more important than messing around with the font for your logo or your color scheme.

Good market research can take a long time, but if you put a solid afternoon into it then you will be way ahead of those who are chasing the latest marketing fad and wasting money.

A simple way to do this is write out on a piece of paper who you want in your gym and make sure your content speaks directly to them in your MMA Gym Ads.

Read Part 3 Here or Start at Part 1 Here.


Why don’t most MMA gyms make money?

Why don’t most MMA gyms make money?

Are you sick of burning cash on a gym that is going nowhere?

You might be good at what you do and love the sport, but most of the time MMA gym owners do not have the business and marketing systems in place needed to be profitable.

Most of the time those running a gym are pretty good instructors, but that often does not equate to financial success.

Referrals can be huge, but you can’t rely on them alone to build your business. Of course, you have to teach exciting classes but you need more than that to get to the next level.

I see this all the time. People are pumped about the new gym, they put up a few posts on Facebook and then it just dies down.

They don’t have a system to grow their brand.

If you build it, they will not come – unless you let them know.

When I meet with a gym owner, I ask them to show me their marketing strategy, their website and what’s going on in their gym. Then I advise them on what needs attention to boost profits and get things running more smoothly.

That way, you can focus on fixing the weaknesses in turn as soon as possible.

This is the stuff that keeps your business alive. After that, you will look at longer term issues that affect how well your gym runs.

It can be tough reflecting on why your business is struggling but the good news is you have just taken the first step towards fixing the problems with your gym.

Once you know where the weaknesses are, you can use my book to work out how you will solve them.

It certainly wasn’t easy when I started out, but I managed to turn my gym around and set up some new ones.

You can grab a copy of my book at…/…/1910600180 and start making your gym more profitable today!

Read Part 2 Here and see how MMA Gyms can finally make you money.

Momentum Monday Podcast Show Directory

Here is a page for you to easily access all of our episodes.

Episode 0

Read the Episode 0 Blog Post HERE

Episode 1

Read the Episode 1 Blog Post HERE

Episode 2

Read the Episode 2 Blog Post HERE

Episode 3

Read the Episode 3 Blog Post HERE

Dan Meredith On My Best Selling Book

Dan Meredith On My Best Selling Book

I am lucky to be a private client of Dan Meredith.  Without him, this book would not exist.  Here is the forward that he wrote for my book.  Make sure to read it and then join his Free group Coffee with Dan.  Link is at the bottom.


Are you f*cking kidding me..?’ That, was one of the first things I uttered to Paul on our initial coaching call.

Now, before I go on to explain why this book could perhaps be one of the most powerful in your collection – let me give you a brief background on myself.
My name is Dan and I’m fortunate enough to own a variety of offline and online businesses, be a two-time bestselling author and have one of the most popular groups for entrepreneurs in the world.

I am also very fortunate to mentor Paul.

Dan Meredith

Now, there is one very good reason you should a) read this book cover to cover – and make notes and b) implement everything Paul says.


Because unlike many in the MMA/fighting arts space, Paul does not have a UFC career under his belt. He hadn’t won anything when he was building up his gym from scratch (although he did go on to win a Masters BJJ World Championship in 2014 – 11 years after opening his gym).

But he has built a multiple six-figure empire in the BJJ/MMA space that not only allows his athletes to achieve great success but Paul himself has a life. Seriously, an actual life.

Unlike many in MMA gym owners who rely on their name or accomplishments to try and get business, Paul has learned the hard way what works – and what doesn’t.
The sad fact of the matter is so many martial arts gyms close every year. All those dreams… all that hope… all that money invested… all the time that can’t be brought back. Gone.

Paul can show you step-by-step how not to be one of the gyms that takes someone’s passion and ultimately ends in failure, but instead have a thriving community of athletes who not only love you and your work… but pay the bills and more too!

In closing, if you are passionate about your sport but maybe think you are not a big enough name to ‘make it’ – I’m going to call bullsh*t on that. And if you want the ‘edge’ over your competitors its simple:
Ditch any preconceived ideas or ego. Read this book. Implement. And thank Paul later.

Good luck
Dan Meredith

P.S. Why did I say, ‘Are you f*cking kidding me?’ the first time I spoke to Paul? Simple. Because he wasn’t sure if people wanted to know what he wanted to share. And that’s why you are reading this book right now. I may not be as tough as Paul but I’m a brutal coach – and a little bit of tough love isn’t bad, is it? Ha.

Make sure to check out Dan Meredith’s Free Group to grow your business and change your life.

You can check out my book HERE.

How To Make Money With Your Martial Arts Gym

How To Make Money With Your Martial Arts Gym


How To Make Money With Your Martial Arts Gym

You can grab my book in Print or Kindle on Amazon.

Check out the forward to my book by Dan Meredith HERE.

You can follow Dan and his free group HERE.


How To Open A Profitable Martial Arts Gym

A little story about How To Open A Profitable Martial Arts Gym

My name is Paul Halme and I opened my gym in 2003 as a Brown Belt In Brazilian Jiu-Jitsu with zero students and tried everything to get my gym to work. Lots of trial and error with so many ups and downs. I had no idea how to open a profitable martial arts gym.  But it was the best decision of my life.

When I opened my gym I was a nobody who had done nothing in the martial arts World. I was competing and training hard but not winning anything. This was a big risk to take but it felt right. I really loved teaching more than competing.

I was holding myself back because in my head I was no one. Then years later I learned that nobody cares about that, its all about what I could do for them.

So many excuses why my gym wasn’t making money. I hadn’t won anything, I couldn’t afford to spend a bunch of money on marketing. So and so is part of a big affiliation.

Getting off to a slow start
The first 2 years was so hard. I wish I would have had someone to help guide me on the journey and point me in the right direction. Having no idea what I was doing, I would put out yard signs and hope people would call.

How To Open A Profitable Martial Arts Gym

I kept working my corporate job as a stock broker to fund my little school. This made for some really long days with a wife and 2 small kids at home. Without this stream of income, my school would have gone under in less than 12 months.

After 2 solid years of working at the gym, I was getting lucky and my gym was growing. I am a numbers guy and set up a plan to leave my good paying job once I knew I could pay all my bills.

I knew my broker’s license wouldn’t expire for 2 years so I could always go back. It was a bit of a safety net. My wife and I talked about it and we decided it was time for me to run my school full time.

The tipping point
In my 4th year, I was making progress but needed help. I went to a Fitness Business Marketing Event hosted by Bedros Keuilian. It was an amazing eye opener. He opened up spots in his mastermind and I jumped all over it.  I finally knew how to open a profitable martial arts gym.

I will never forget calling my wife and telling her I just threw down $10,000 on my credit card for a coaching program that we couldn’t afford yet but I promised her it would work. This was not a conversation I was looking forward to when I got home and hoped to still be married when I got back. And I am happy to say that I got to keep all of my body parts…

He taught me about direct response marketing, systems and internet marketing. I took what he used in the fitness industry and tested it, adapted it, tweaked it and refined it until I created my own systems for my martial arts gym.

Now we were off to the races. My systems transformed my gym and the school was busting at the seams. So I did what any lunatic would do and I decided to open 3 more. I bit that off way too soon but it was a good learning experience.

My next Business Coach was Lloyd Irvin Jr.  He taught me how to get my gym to a level that I never imagined.  The copywritting and Internet Marketing I learned was legendary and got me into info products and Dvds.

Then I studied under Ryan Deiss, Frank Kern, Dan Meredith and Mitch Miller. I never stopped learning and still belong to various masterminds to improve my systems.

I never stopped learning and still belong to various masterminds to keep growing.

My gym owner lifestyle now
The the gym was profitable enough to let me travel all over the World training and competing. I had unlimited vacation days…lol.  As I improved my systems, my gym became more and more profitable.

This was a big turning point for me. My school was running on all cylinders and I could finally train as much as I wanted to and chase some competition dreams. This culminated in me winning a Master No Gi World Championship at Black Belt!

Now I get to show Martial Arts Gym Owners how they can do the same thing with Combat Business Success!

Check out some client success stories Here

How To Open A Profitable Martial Arts Gym

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© Copyright 2017 Paul Halme