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Episode 14 The Biggest Mistake In Marketing Your Product

Yesterday I was lucky enough to interview Mitch Miller. If you don’t know him, he’s one of the most sought out copywriters. I actually just returned from a trip to Thailand for his copywriting event, which was amazing! I learned more about writing during that week than I have pretty much in my whole life. The guy has a knack for getting things done, and going through his process was really amazing, so getting to interview him was a lot of fun.

“The biggest mistake in marketing your product is talking about your product.” I’ll let that sink in for a minute. “The biggest mistake in marketing your product is talking about your product.” This is something we’re all guilty and you see it quite a bit. We want to talk about how our product does this or our product does that, my company does this or my company does that, we won this award or we won that, we did this or we did that when really what your customer wants is what benefits are they going to get from your product and what are the results they can get from your product. Then, after you’ve given them those things, then talk about the product.

Don’t open up with, “Hey, this is (so and so) come join my gym.” People are going to scroll right past that. They’re not going to give it a second chance even though it might’ve had the best bullets and offer at the end. You’ve got to flip it, put the benefits and what they’re going to get in the headline. When you’re writing copy, you’re writing ads. Sit down, take some time, really think about who your avatar is, what they want, what their goals are, what’s holding them back, what are they trying to accomplish and spin that in your copy. Don’t talk about, “Hey, we’ve been around for 15 years and we do this, this, this, this and this.” That’s not going to interest them, especially on Facebook, too, when they’re just scrolling. You have to catch their attention with something, so really take some time and do some research.

When I was at his event in Thailand, we spent an entire day talking about market research and finding out your perfect avatar. That’s 80-90% of what they use, and then they do their copies. They spend a ton of time getting to know the market and the avatar. Then they relate to them and write the ads accordingly. So that was a huge reminder, to get focused on that, when I was interviewing him about that last night. I’m really excited. I can’t wait.

He actually recorded the interview. My audio sucked on my end, so I’ll get it from him. Once I get it from him I’ll share it with you guys, but it has a lot of really good information. I wanted to share this one today with you guys just to think about that, and this goes for any business.

In the interview he talked about even a doctor’s office, how they word things. You can get much better ROI when you’re talking to your customer and not at them. A little food for thought there, so spend a little bit of time, go out there, tweak a few of your headlines, let me know what kind of results you get, and just have an awesome week. It’s Monday so let’s get out there. Let’s crush it. 

Episode 13 Breaking Your Routine


My goal was to never miss a Monday, and I did. You know, I made it 12 episodes, I believe, so not quite – what is that – three months. It was really weird. I could tell it was going to happen, and then it got to the point where I almost missed another episode, because my routine had gotten so jacked up. What happened is, keeping things consistent. I had my routines at home set up, but I really didn’t plan out a good travel routine. I could tell things were kind of falling apart when I did the podcast in Korea. I had some down time, but I could tell this is getting harder to do. Then I did the one in Thailand, and when I got home, I was brain dead, just exhausted. But this is making up an excuse. I should have done it.

There’s really no good excuse for not getting it done, except for looking back at it, you know, it’s when your routine breaks. It’s so easy. It’s a pattern and a habit that I’ve had my whole life. I’m sure you can relate to that, too. It’s like your diet. Once you break your routine on your diet, you know you’re screwed. You break your workout routine, you’re screwed. You have to keep your routines and your habits. It’s like we talked about, a few episodes ago, about the morning routines, and the mini habits.

I had talked to one of my friends at the seminar in San Diego with Tahi Burns. He was telling me how much he enjoyed that episode, and how he’s knocking out like 300 pushups in the morning and 200 at night. You know, he’s 51. He’s in crazy good shape. I was like, “Man. That’s really cool that you’re sticking to that habit.” Then, of course, I missed one of my episodes and broke my habit.

So, what this episode is about is defining your routines and sticking to your habits. When I’m at home, it’s a lot easier for me, because I’ve got things pretty much dialed in the way I want them. I really didn’t plan in advance for what happened when I hit the road. So it was a really good lesson to not do that, because it was funny. I actually planned out my diet better than I normally do on a road trip. Usually, I eat really bad and gain a bunch of weight, but this trip, you know, the two trips I did back-to-back, I ended up losing weight, so I felt good about that, but I didn’t have a plan for getting this part of my life organised and done.

The thing you can learn from this one is develop your routine for when you’re at home, and what you’re doing. You’re to do those things like that, but then also, when you know you’re going to be hitting the road, it takes a little more planning. I thought I could just stick to my routine while on the road, and it didn’t happen. You know, you mix in travel delays, and jet lag, and all these other things where a guy could have recorded the episode days, but I didn’t. I was like, “Oh, I’ll just stick to it, that’s my routine on the road,” and it just didn’t happen.

The thing to take from this episode, like I said, just sticking to what you do, but when you go on the road, you’re going to have to account for some big changes. That can be with your diet. You know, what kind of food are you going to be able to get? Your workouts are going to be affected. Your work’s going to get affected, unless obviously you’re on a work trip. Like for me, these two back-to-back trips were super beneficial work-wise, but for this stuff, it wasn’t. I got a little burned out, and it was crazy, because I was looking at today, and I was like, “Man, I’m going to miss another episode.” It’s like, “No, I’m not. I’m in my routine. Let’s go knock this out. Let’s get it done.”

It would have been so easy just to have been like, “Ah, I’ll just catch up next week and next week,” and then next week never comes. That’s with any of our goals in life, if you want something, you have to stick to it, and make sure you get it done, because once you stop doing things, it’s so easy to not restart them. I mean, I went through that this whole week, like almost dreading getting this done, but I was like, “No, I enjoy this. I’m going to get this done, and crank it out.”

This is Paul. I hope you enjoyed this one. Next week, we’ll be continuously on schedule. Have a great week, get out there, and just crush it.

Thanks for listening to this week’s show. Please make sure to subscribe to our podcast in iTunes. If you got some value from this podcast, please make sure to share it with your friends. Thanks, and have a great week.

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Episode 12 Getting Out Of Your Own Way

I came up here for a marketing and copywriting retreat, and to work on one of my biggest weaknesses, which is writing. It’s been pretty epic training. I’ve been around some super smart people from all around the world. That was probably one of the coolest things, just hanging out with people from Russia, Europe, South America, North America, Asia. I got to be around a lot of smart people and a lot of different things, but what I really enjoyed the most about this trip is not having a phone. All I can do, really, is text on WiFi if I need to. Most of the time I keep it off so I could focus on what we’re doing and going through our training.

Another thing I really enjoyed about the training, they wouldn’t allow us to use a laptop. You could only use notepads and pens so that way you’re staying off Facebook. You’re staying off your email and you’re really getting to focus on what you’re working on and what you’re trying to accomplish. We don’t realize how much time that gets eaten up by Facebook. Then you start not paying attention, daydreaming, and you miss half the seminar, so I really enjoyed that part. It made me think a lot of times, now, when I go to seminars, I’m not even going to use my laptop. I’ll use notepad and paper and then retype my notes and stay off Facebook and things like that because that can drain so much time. 

Then the phone too, you’re constantly getting texts and emails and everything. It drains you of your time. Even if you get your life set up where you can go out and get your task done, constant barrages of texts, emails, and phone calls will slow you down. You’re putting out stupid fires that most of the time can get fixed on their own. I’ve really enjoyed not having a phone. I spend a lot of time thinking, writing, and trying to innovate for myself and my companies. Dreaming big. Looking at the really, really big picture and then working backwards from there. If we don’t dream, a lot of times we’ll end up doing the same thing. You set your goals too high and you don’t hit them. As long as you set them at least above the average, you’re going to do a lot better than most.

I’ve been doing a lot of that, and then reading and thinking a lot. I read, before I went on this trip, about how Bill Gates would take think weeks, where basically he would disappear for a week a couple of times a year. There was no family, no friends, no employees were allowed to bother him, nothing. He would just basically disappear for a week, read a bunch of books, innovate, and think. They said that during the height of Microsoft that was where most of the innovation came from. So if it worked for Bill Gates, I think I can squeeze in a day or two.

I ended up staying a day and a half longer than I planned on. All I’ve been doing is reading, studying, thinking about what I want to do, and setting my plans. Setting my goals so I can accomplish those this year and the next three, five, ten, whatever and just keep pushing from there. I highly recommend that, if you can squeeze away a little bit of time to disappear, even for a day. Just read and think about the things you want to do and the things you want to accomplish.

For me, this training was pretty overwhelming. It was a lot of good stuff. At the end you have to decompress a little bit. Usually, I’ll just jump on a plane, fly right home, and be exhausted. So I stayed a little bit longer than normal to just really dig in and focus on the things that I need to get done. By doing that, it really made me think about the sacrifices that you have to make to be successful in whatever thing you choose. It could be a sport. It could be a job. It could be a business. It could be a career. It could be anything. Your average person is just going to do the bare minimum and just get by, but then your successful person, they’re going to make the small sacrifices. They’re going to sit back and be like, “Hey you know what, I’m going to skip this meal so I can get in better shape so I can chip away at that.”

It could be anything. It’s putting down the remote, turning off the TV, and reading a few pages of a book. It’s not going to hurt anything but it’s going to help you get to where you want to get. Finding the way to make an extra class each week or building that Facebook campaign that’ll get you a new student or a new customer. All these thing, if you do them, they’re going to compound. I know we talked about that in a previous episode, the compound effect. I’m a big believer in that. The more positive things you can do, even if they’re super small and micro, when they compound together it creates a huge result.

Those are my tips for this week. Try to get some “you time,” read, goal set, and plan. Try to accomplish some things. Look at the things you need to do in your life that you want to do and then look at the small areas you could make sacrifices where you can get out there and crush those goals. Get after it. Keep crushing your goals and we’ll see you next week.

 

Episode 11 Paul Halme

Episode 11 Random Thoughts From South Korea

I’m on my way to Phuket, Thailand to go through a writing and copywriting course to get better at writing words on paper. It’s one of my biggest weaknesses that I really wanted to work on this year. I found this event and there’s people flying in from all over the world. Some of the best writers and copywriters in the world basically. So I’m going to go to this and spend the next week here trying to refine that skill. I’m super excited.

Right now I’m on a layover in South Korea, but I know I either have to get this podcast done or miss a Monday, and I don’t want to do that.  This is my first time. I’m actually excited to be in Seoul. It’s pretty cool. Usually when I fly to Asia, I always fly to Hong Kong because they’ve got an awesome Admiral’s Club where you can hang out, but this time I wanted to try something different…and there’s a new plane! I’m a plane dork, so I try to book my flights based on what kind of plane you can get on, and American’s got a new 787-9 which flies to Seoul. I didn’t plan it out the best, though. They don’t honor the AA Advantage Admiral’s Club access, so I’m just stuck in the airport which isn’t a big deal, but you get kind of pampered when you’ve been to Hong Kong so many times. You can shower … after a 15 hour flight, you can imagine how much better that would feel than what I feel like right now.

But that’s okay, I’ll just power through it. I’ve got another six hour flight to Phuket and then I start the course. But it’s kind of good too, it gives you a feeling of … makes you appreciate things sometimes when you get them taken away from you. So I wasn’t able to get a shower, you look forward to that after you’ve done this trip a few times because it’s kind of a beating.

But yes, I’m headed for Phuket, working on getting better at writing, things like that. It’s a main goal, to finish my book this year. The good thing for me, part of the pre-work training was that they wanted us to list the best part that we’re good at in our writing.

I was talking with Travis Lutter, my best friend, and he knows more about my writing than anybody. He kind of joked around saying that mine is very direct, to the point, and gets my point across. Which when I write things, I write them way too short. I don’t go in depth enough, and don’t tell a good enough story. Things like that. I have a lot to learn, and a lot to improve on. So, that’s why I’m heading out to this event. I’m really looking forward to it.

This year, I wrote down some of the areas of my life that I really need to improve and get better at, and this was definitely one of them. My writing is, by far, the area I needed to improve in the most so I can hit my goal, and get my book finished before November. I have a lot of time, but I have to put a lot of work in to get better at writing, and also improving in the other areas that I’m not good at. I already have the skill sets in various other business aspects, but I want to improve in the ones I’m not so great at.

This is something you can take a look at, too. What is an area in your business, or your job, that you can improve to get better results? It can be anything. It can be something small, or something big. I would say start small and build up from there. Then go and write that down, make it a goal to work on over the next 90 days. If you’re in sales, figure out where your weakest point is in sales. If you’re in management, where’s your weakest point in management? If you own your own business, what’s the biggest hole right now? Is it sales? Is it retention? Is it marketing?

Make a plan to work on that for 90 consistent days. That’s what I’m doing in this self-development program. It’s a 90 day plan for going through and fixing weaknesses. I’m pretty excited about it. A lot of times we don’t want to face our weaknesses, we just want to push through and work on our strengths. Same thing even in Jiu Jitsu, a lot of times we don’t want to work our bad positions, or techniques we’re not good at. We want to keep doing the things we’re good at. So business life, Jiu Jitsu, it all kind of blends together. It’s the same thing. Obviously work on your strengths, but improve your weaknesses too.

That’s it for this week. For some cool stuff, make sure to follow me on Instagram at paul.halme and see what’s going on in Phuket this week. I’m going get a lot of behind the scenes videos and pictures to share. Hopefully, it’ll be nice out so we can see some cool stuff and check it out.

Have a great day, keep out there and keep crushing your week!

Thanks for listening to this week’s show. Please make sure to subscribe to our podcast on iTunes. If you got some value from this podcast, please make sure to share it with your friends. Thanks and have a great week.

Episode 10 Market, Message & Media

Welcome to this week’s episode of Momentum Monday. I’m your host, Paul Halme. This week’s episode is a personal one for me and something that I found out the hard way after lots of years of working on the wrong thing. When you’re looking at your business, or even your sales job, anything like that, you have three main areas you’re looking at. You’ve got your market, your message, and your media. One thing I found out the hard way is I spend way too much on mastering the media. Which for me, master the media is first being good at SEO, Google Ad Words, Facebook ads, Instagram ads, even Twitter. Anything like that, that’s all just media. That’s not the biggest piece, and that’s a spot where we spend way too much time trying to generate new leads for business. It’s a big area that slapped me in the face when I was working on some things.

I’m going to spend all of next week at a training, working on focusing on your market and your message, and not thinking about the media or the coaches who are going to be out there and the mentors that I signed up to work with. It’s a huge thing, and they made a really good explanation of it. I wanted you guys to hear this, once you dial in your market and your message, the media doesn’t matter. You can do anything. You could even go and do direct mail, which some people think is dead, but as Facebook ads go up, direct mail is going to become a cheaper option for people.

For me, that’s something I’ve always made the mistake of, spending all my time getting good at the media and a little bit of time on the market and the message. I’m really excited to go and learn. Like I said, part of this Momentum Monday journey is to make me better, and hold me accountable for improving myself and of course helping you guys. I want to see you guys do better and improve yourselves and reach out and crush your goals. I’m super excited to be going to this training, because if you think about it, once you understand who your market is, who you’re trying to target to, who you’re marketing to, then your message becomes easier to make. Then you focus on your message, and now you have your media.

Really, it’s a simple process which I’ve been doing completely backwards, and I’ve done well. I’ve done really well at getting traffic, understanding media buying, things like that. I help a lot of different companies and industries with that, the media. But man, if I can dial in and improve my market and my message a little bit better…hell, even a lot better…it would make a huge difference for myself and also for my clients. I’m super excited to be heading out for that trip, and I can’t complain. It’s in Phuket, Thailand. These guys travel all around, and they don’t sit still too long. It’s pretty exciting to get to go to Phuket. I’ve been there once, and it was an amazing place. This time I’ll spend a week there with some of the brightest marketing and copyrighting minds on earth. I’m super excited. I’ll be doing a lot of recording things from there, getting a lot of video, and posting that up.

Then with the Momentum Monday with Paul Group, I’ll be posting the things that I’m learning in there, and what the experience is like going through this. That way it’s a benefit to you guys, that’s our free group. We have accountability, things like that, but then I also try to teach things in there. I’ll be sharing some of the behind the scenes stuff from my upcoming trip to learning about the market and the message because really if you think about it, the media is the easiest thing. I’m really good at Facebook ads and really good at Google ads, but anybody can get good at those things. Spend hours studying, finding out how people study, and it’s easy. You can master Facebook ads in no time, but what’s your conversion rates from there? If your market and your message is off, it’s not going to matter how good your ad is because it’s not going to relate.

It’s like running ads for “hey, we’ve got the best MMA team, and we’re going to have to spar and punch you in the face,” for a bunch of 40-year-old dudes who want to do Jiu Jitsu to get in shape. You have to understand your market and your message. I’m very excited about that, and will be heading out next week. I will be putting up some updates from the trip and also the things I’m learning. Hopefully this helps you out in your business and in your life. Even if you’re not an entrepreneur. If you’re a salesperson, it’s understanding who you’re selling to. What you’re selling needs to match the demographic, the market you’re going after. You can relate this to anything.

Hope you got a lot out of this. It’s another short podcast. I need to get some interviews in here, I’ll have to squeeze them in. I’ve been super busy with last week. I started the personal development 90-day project which was an insane amount of time, took up my entire week. I don’t know how many hours I logged in on that, but it was really good at helping me understand what I’m trying to do and what I want to accomplish. Then now I’m heading out to this copyrighting and marketing training. I wouldn’t even call it a seminar. It’s going to be hands-on training with some of the brightest people that I’ve ever met. I’m super excited about that. I hope you guys have a great week. Stay tuned for next week’s episode. Get out there and keep crushing it.

Episode 9 Putting My Money Where My Mouth Is

Welcome to this week’s episode of Momentum Monday. I’m your host, Paul Halme. I’m really excited to share with you this week’s episode. I know I’ve been talking a lot about personal development, and improving yourself and doing more than you ever thought possible. Last week, I decided to put my money where my mouth is and really go all in by hiring a team that’s going to be helping me go through and figure out what I want to do going forward – what my ultimate goal with this project is.

The Momentum Monday project basically got started out as something for me to do to hold myself accountable, to get more stuff done. Then as it’s progressed I’ve been like, where do I go next? What do I do? What’s the next step? I found a team through a coaching program that goes through, and helps you decide who you are, what you want to do, and gives you some focus on that.

My ultimate goal with that will be in November to launch a best-selling book on Amazon. I’m really excited about that. It’s been something I’ve been putting off for two years, to write a really good book that talks about success and how to accomplish it. I’m really excited to have someone guide me through this process, this next evolution of what I want to become and what I want to do. I’m not going to lie, it’s pretty scary.

It was a big financial investment for me but also the massive amount of work it’s going to take. I didn’t really realize what it takes to get to that next level, and I should have known what it takes. It’s like anything – Jiu Jitsu, business, life…anything. To get that next level is going to require a lot of hard work, a lot of commitment and pushing to get through there.

I didn’t really realize what it takes to get to that next level, and I should have known what it takes. It’s like anything – Jiu Jitsu, business, life…anything. To get that next level is going to require a lot of hard work, a lot of commitment and pushing to get through there.

Just to give you a hint, I got my first assignment today. It’s a 39-page document to define me. It’s scary. Some of the questions you really don’t even want to answer, but you have to. It’s to get an overall understanding of what the next step is going to be and how everything builds on top of each other. I like to relate it a lot to Jiu Jitsu. It’s like moving up the ranks in Jiu Jitsu. It’s hard work; it takes time. It takes commitment, but it also takes a plan. This gets me excited because it’s going to be probably one of the hardest things I’ve ever done. It’s going to take a ton of time. Just the program itself, to go through the coaching program with this team is 90 days. It’s 90 days of a lot of freaking work.

It takes commitment, but it also takes a plan. This gets me excited because it’s going to be probably one of the hardest things I’ve ever done. It’s going to take a ton of time. Just the program itself, to go through the coaching program with this team is 90 days. It’s 90 days of a lot of freaking work.

I’m excited too, because on this podcast I talk about, “hey, you need to go out. You need to do stuff. You need to get better.” I have to hold myself accountable to that, too. I can’t sit in a happy little rut. Things are going good, and I’m really happy with the way things are progressing in life. You’re either going forwards or going backwards. Trying to stay in the same spot is pretty hard. For me, I had to get out of my comfort zone, and this really did it.

Especially putting down the amount of money I had to put down and do this, just to hold myself accountable. Otherwise, my wife is going probably kill me. For me, I really needed that push, that commitment, that financial investment and then the amount of time. There’s no way I’m not going to complete this now because I’ve already invested in it. I’m really excited about this because it’s going to build on top of each other.

Like I said, the big goal for me is to write a really good book that comes out in November, and have it become a bestseller. It helps me be able to help other people do some of the things they want to do and break out of their happy little ruts or where they feel they’re stuck at. I’m super excited about that. I’ll be documenting a lot of the process on my blog. It’s really easy to get to. It’s PaulHalme.com. I’ll have updates on there, maybe do a few things on the podcast, I don’t know. I’ve got some really exciting stuff come up in the next couple of weeks.

My travel schedule is going to be pretty cool. I’m going to meet with a bunch of different cool coaches and people that are at another level, where I want to get to. No matter what industry you’re in, or sport, or whatever it is. I always tell people, if you want to know what the secret is to getting places, go find people that are already there. Ask them how they did it and then emulate what they tell you to do. It’s not hard. It’s not rocket science. You just have to put yourself out there and get it done.

I’m super excited. It’s Monday. I’m going to dig into this 39-page document because I have to have it done this week. It’s going to be a long week, but I’m super excited to progress, get to the next level, let you guys know how things go, and then keep pushing, get out there, and get it done. In the Momentum Monday with Paul group on Facebook let me know what you’re working on. Let me know what scares you. Let me know what your ultimate goal is because I want to see you reach it. Everybody in that group is super helpful with pushing forward and getting there. Get out there, get it done and crush this week.

Episode 8 Where Do You Want To Be In 5 Years?

I just got back from New York, and went to a really cool event. It was a one day event hosted by Dan Meredith, Ryan Lee, and Ben Settle. I really got a lot out of this event because where I’m at right now is…kind of personal life rut, I guess you would call it. That’s part of the reason why I started this podcast too, sometimes we get complacent. One of my business coaches called it, we get in a happy little rut where things are going good, you have things kind of figured out, but then you’re still trying to figure out what you want to do next or how you want to improve…things like that.

This weekend I was all about business and improving myself, and I really got a lot out of it by, basically, talking to people, and being more out there. A lot of times I’ll go to these events, do my stuff and then I go implement. I really don’t spend a lot of time talking to people I don’t know. I made it a personal mission this weekend to talk to complete strangers at this event. There were probably…I think there were a hundred people there.

I tried to talk to as many people as I could at the event during breaks and at the reception afterwards. Just talking and getting to understand where they’re at in their business, things they’re doing that I’m maybe not doing, and things that I’m doing that maybe they’re not doing.

At the end of it I was really happy with where I’m at. I’m doing the things I need to do to get better. It’s a marathon and not a sprint. When you go to events like this and you meet people, I recommend going out there, talking to people, and figuring out what they’re doing that you’re not doing, or somebody is doing better than you obviously. Try to talk to people that are running the events and see what they’re doing to achieve the success they’re doing. Even if it’s at your job, and you’re not an entrepreneur. Who’s the top sales guy? Who’s the top whatever? See what they’re doing and emulate that. The big thing I got out of this weekend is a quote that I actually shared on my Facebook this weekend, “The person you’ll be in five years is based on the books you read and the people you surround yourself with today.

I really believe that in 2016 I made it a big mission to improve myself; and personal development wise, I started reading a lot more books that I hadn’t read in a long time, listened to a lot more podcasts, and I don’t watch the news. If it’s drama I just cut it out of my life. I’ve had to unfollow so many people on Facebook because right or wrong everybody has got a negative opinion. I don’t want to listen to it, and I don’t have time for it. I get sucked into it and then you end up talking about people instead of talking about things you want to accomplish, things you want to do.

Really think about that. The next five years, where do you want to be? We talked about that earlier, in a previous podcast, about goals and dreams, things like that. Where do you want to be in five years? Where do you want to be? Where do you want to be at this point? Okay, well, how do I get there? Who’s where I want to be so I can see their plan and what they did.

Half the time if you contact them they’ll tell you how they did it, what they did. Successful people, I’ve learned, are willing to share what they did to get to where they’re at. To me, that’s awesome. You can find all the motivation you want in the world, it’s all out there.

Don’t be afraid to talk with people and listening to books on audio books. Listen to books if you don’t have time to read in the car. You don’t have to listen to the radio, listen to audio books, or listen to podcasts.

There’s something about just reading a book, an actual physical book, it just sticks. You retain more. I know I get a lot more out of it. I started doing that with audio books. I’ll listen to an audio book, and then I’ll write down my own summary in a little notepad so that way I can always go back, review my summary, add to it, things like that so it sticks.

Write things down, just like with our goals. Put it on paper, write it down…it’s just so much different then just thinking about it or even typing it in your phone. Physically write it down in a journal. If you’re not journaling, start journaling now. Just think about that.

Where do you want to be in five years. Even for me, I’ve had a hard time figuring out what I want to do next. What my next evolution is. I’m getting more clear on my direction of what I want to do and who I want to be. I’m really having a lot of fun, more than I thought I would have, just getting out, experiencing, talking to people, and just doing the things that I used to get a little uncomfortable with. If I know you, I’m pretty social, but if I don’t know, I kind of keep to myself.

I’m trying to break out of that shell and talk to people, ask questions, learn more, and get better. Just like we said, keep improving and building momentum. Build momentum in every area of your life. That’s my goal this year, for 2017. I’m excited to look back at the end of the year, see what I’ve accomplished and the people whose lives I’ve impacted have accomplished since I’ve started doing the podcast and the Momentum Monday with the Paul group on Facebook.

I’ve gotten so many messages from people I hadn’t spoken to in years, or people that I know. They don’t want to post it on social media and public. That’s fine, but it’s like I’ve gotten so many messages about how this helped a lot or I really liked that tip or that was really cool. To me, that was awesome. To be able to impact people is something I really like and I’ve really enjoyed. Get out there and just get after it. This is Paul with Momentum Monday. I hope you enjoy this episode. Please make sure to share it, also make sure to subscribe, and have a great week. Get out there and keep getting it done!

Episode 7 Resistance

Welcome to Momentum Monday. I’m your host, Paul Halme. This week we’re going to be talking about resistance. Resistance is that feeling, a lot of times you don’t even know what it really is, when you’re trying to do something different outside of your norm. You start to feel uncomfortable, and literally your body almost tries to stop you from doing what you’re trying to accomplish. I really didn’t understand what that was until I read the book, Do the Work by Steven Pressfield, which is an amazing book.

What really put things into perspective for me was what resistance is. I didn’t really realize it at the time when I was facing one of the biggest decisions of my life, that I felt a ton of resistance not only from myself but from people that were super close to me that I thought had my best interests in mind but didn’t want to see me push out and break out of what I was doing.

Do the Work by Steven Pressfield, which is an amazing book. What really put things into perspective for me was what resistance is. I didn’t really realize it at the time when I was facing one of the biggest decisions of my life, that I felt a ton of resistance not only from myself but from people that were super close to me that I thought had my best interests in mind but didn’t want to see me push out and break out of what I was doing.
It was right after I graduated from college. I had a decision to stay where I was or to move and try something new and totally different. I took a huge risk moving a thousand miles away with nothing. I had a car, a motorcycle, a mattress and a dresser, basically moved with nothing. It was probably one of the scariest things I ever did. When I would tell people about it they thought I was crazy and didn’t really want to see me do it. That was a really hard thing for me to deal with because you’re facing your own internal resistance, but then you get external resistance too which makes it even harder. When I read this book, it really put it into perspective for me because every time I try to do something outside of my norm with this podcast or with a blog or making a DVD, things like that, we always think this is going to suck. Nobody is going to like this. Nobody is going to want to listen to this. Nobody is going to want to watch this.

When I read this book, it really put it into perspective for me because every time I try to do something outside of my norm with this podcast or with a blog or making a DVD, things like that, we always think this is going to suck. Nobody is going to like this. Nobody is going to want to listen to this. Nobody is going to want to watch this.

When I read this book, it really put it into perspective for me because every time I try to do something outside of my norm with this podcast or with a blog or making a DVD, things like that, we always think this is going to suck. Nobody is going to like this. Nobody is going to want to listen to this. Nobody is going to want to watch this.
A lot of times we’re our own worst enemy, it’s in our head. We’re breaking past that resistance. By doing the work and getting out there and creating, then you blow past that resistance. Then you get to another level, and you reach another level of resistance. It really put things into perspective for me because every time I’d try something new it felt so uncomfortable. It’s like the first day of doing Jiu Jitsu versus now 20 something years later it’s night and day. It’s fun and easy, but in the beginning there was a ton of resistance working my way up. Every time you go up to another belt, another rank, you get faced with resistance. It’s like in your life when you want to do something bigger and better, you’re going to have people that are going to make fun of you, talk down about it because a lot of times they’re not comfortable with where they’re at and their level dealing with resistance.

Every time you go up to another belt, another rank, you get faced with resistance. It’s like in your life when you want to do something bigger and better, you’re going to have people that are going to make fun of you, talk down about it because a lot of times they’re not comfortable with where they’re at and their level dealing with resistance.

Every time you go up to another belt, another rank, you get faced with resistance. It’s like in your life when you want to do something bigger and better, you’re going to have people that are going to make fun of you, talk down about it because a lot of times they’re not comfortable with where they’re at and their level dealing with resistance.
I’m not going to lie, it’s scary to step out of your shell and go do things. When you get to that point when you feel that resistance, just sit down and do some work. Don’t try to do a million things, but what’s your big goal? Do you want to write a book? Do you want to create a product? Anything you want to create, when you start feeling that level of resistance, start working on it, just small amounts. Sit down and hammer out a little bit of information. Put that together, and then go from there. You can work yourself through the resistance, and then you start to feel more comfortable with where you’re at. Then you bump up to the next level, and the next level, and then the next level.

Put that together, and then go from there. You can work yourself through the resistance, and then you start to feel more comfortable with where you’re at. Then you bump up to the next level, and the next level, and then the next level.
I wanted to share that with you. That was a really big turning point in my life. I didn’t realize it at the time, but then I read this book, and it made it all make sense 20 years later after I moved here, and it all happened. You’re going to face resistance. You’re going to face challenges. You’re going to face obstacles, but by doing the work you can keep pushing along and pushing along, getting to that next level you’re trying to get to. That could be different for everybody. Everybody has a different journey, everybody has a different level they’re trying to get to. When you try to break outside the norm, it’s going to be different. It’s going to be hard, but it’s also incredibly rewarding.

That could be different for everybody. Everybody has a different journey, everybody has a different level they’re trying to get to. When you try to break outside the norm, it’s going to be different. It’s going to be hard, but it’s also incredibly rewarding.
With that being said, make sure you check out that book. It’s a pretty quick read, Do the Work. I really enjoyed it, I highly recommend it. It’s Monday, so make sure you get out there. Set your week up, and let’s crush some goals. Let’s get some stuff done and look forward to next week’s episode. I know I said I was going to have a guest on this one, but some schedules got changed up. I’m going to do a two-part one in the next two weeks. I’m super excited, heading out to New York for this one. It’s going to be cool. Stay tuned. If you haven’t yet, please make sure to subscribe and share this podcast with anybody that you know it might help and get out there and kick this week’s ass. That wasn’t very good.

I’m super excited, heading out to New York for this one. It’s going to be cool. Stay tuned. If you haven’t yet, please make sure to subscribe and share this podcast with anybody that you know it might help and get out there and kick this week’s ass.

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