Retargeting to get more leads. You’ve probably noticed, things are getting a lot more expensive on Facebook.
You’re not getting the same results you were a year ago and the results you are getting, you’re paying a lot more for.
So, today’s tip I’m going to teach you about video retargeting. You can retarget website views but we’re talking about video retargeting.
Step 1- Is to create a good video. Something about your gym, the benefits that you can provide to people, how you can help them. And not really even have a big call to action, just information.
Because people are scrolling through Facebook on their phone, it’s going to catch their attention. They will look at it.
“Okay, that’s pretty cool! Maybe, I’ll check that gym out later”, and scroll’s passed.
Well, if you lose them there, they’re gone. The trick is you create a custom audience. Facebook wants you to do this, they make it super easy.
You just go into your audiences, create a custom audience, do it on video views. You can do 10-second views, that is the popular right now. Then also a 50% views and then you can run a conversion add to it, so that’s step one.
Step 2- Is we make the ad, we go through and we create it. You could be a video ad, it could be a print ad, we go in and create the ad for them.
And basically, we’re trying to target people to watch the video, so make an offer in this one.
“Hey, can come in for a free class, or come in for a free week or come in for our four-week trial.”
Whatever it is you can mix it up and match.
But the big thing and the way to win on Facebook right now is to go in, make good videos. And then set up your custom audiences for the video views, then retarget those people.
Because that’s going to be a way where you can get people that want to see your product. You’re in there to market these people, they’re on Facebook, they’re doing whatever.
The offers got to be a killer from the start and actually take it on the first shot. So, you want them to see you and they’re going to see you again.
Kind of like when you go on Amazon and you look at a new camera and then you don’t buy it. Then it follows you around on Facebook for three days.
So, you can do the exact same thing, no matter how small your budget, you can do it for a couple of bucks a day. So, get out, get these things created. If you have any questions, just send me a message.
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If you’re wanting to begin building your gym, I’d recommend starting with a review and plan for your business. Check out The TRIBE Trajectory Package.