In this episode, Paul Halme shares how he took the leap from corporate to business owner. He shows how he made the transition, how he markets and sells, and how he keeps customers coming back.
Are you in a position where you want to start your own business but you feel like you can’t pull away from your “cushy” corporate gig? The problem is: the longer you go, the harder it is to leave.
My next guest shares his story of leaving a high-paying finance career to start a Brazilian Jiu-Jitsu studio. Please welcome Paul Halme.
Check the episode HERE
In This Episode:
[2:04] Transition from Sports Background to Becoming an entrepreneur and the type of business model Paul created
[4:11] Running a successful martial arts gym and tips to keep clients
[9:25] What makes Jiu-jitsu [gym] a good business model? Also, consulting for other gym owners on how to run their gym
[10:30] How to market this [martial arts gym] business? Paid advertising or organic content?
[12:45] Kinds of posts for marketing
[14:45] Why leave being a stockbroker? What motivated Paul to leave his job?
[22:06] Types of Leverage Income Paul has Built
[23:30] Opportunities to invest online: buying businesses, fractional ownership of businesses
[24:44] What stocks does Paul invest in?
[29:00] A Big Mistake Learned in Business
Important Quotes:
“Jiu-Jitsu teaches fundamentals like working through problems –solving problems under pressure“
“2 key points I want to extract from you [Paul]: get people to own a skillset at a certain level confidently. And building community, which is not just people’s relationship with you, but also people’s relationship with each other.”- Sean Tepper
“Exercise and fitness offsets getting sick.”
“Google-first model: Google is king“
“Living in the NOW. We’re always looking for the next best thing. But man, enjoy the NOW.”
“You have to build passive income in order to do things that you want to do, and do it earlier.”
“It takes time to build up money in the market.”
“Make relationships and network with people.”
“Buying the companies you believe in and use. I’m on an Apple mac, with an iPhone — so I need an Apple stock. Amazon [delivery/orders] comes every day, so buy Amazon stock.”
“If you are trying to scale, you got to have systems that are on-point that can be replicated.”
The pressure to move from corporate to business was intense. Paul knew this would be a difficult decision, but in the end, it came down to two things: the job is compromising his health and having a plan B if worse comes to worst.
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