Improve Your Sales System
Thanks to the research you’ve done into your avatar and your message, you can hook prospects with your head-turning headlines, persuade them that you are the go-to gym for their requirements with your body copy, and encourage them to contact you with your compelling call to action to book their consultation.
You now get a chance to show them, in person, that your gym is the right fit for them and that they will get the results that they are looking for.
The rate at which you can convert those visitors into paying members is one of the most important numbers that you have to track for the success of your gym.
The better your conversion rate, the higher your profits.
It’s one of the first numbers I ask for when I go into a gym. You can tell how successful they are based on this and a few other key metrics.
You should aim for an initial consultation conversion rate of 70-80%. Most gyms I start working with are usually around 50% or lower.
Your marketing will affect the number of people who will book a consultation. So you can never stop marketing and getting better at that skill.
Now you will find out how to communicate with your visitors when they arrive for their session so you can convert more of those leads into paying customers and higher profits.
The Killer Consultation Formula
- Have A Strong Greeting
- Establish Rapport
- Reaffirm What They Told You
- Give Them A Tailored Tour Of Your Facility
- Fully Understand Their Needs
- Decide On The Most Pressing Need
- Have A Sit-Down Consultation
- Get Their Agreement
- Close The Deal
This has a dramatic effect on your profitability, as this example will show.
Numbers can be exciting
Imagine you had a decent month and 20 appointments show up:
- at 50% conversion, you have 10 new students
- at 75% conversion, you have 15 new students
It doesn’t seem big until you delve into the numbers.
Five extra students per month with a monthly average of $150 is $750.
If the average student stays seven months, that’s an additional $5,250 to the bottom line.
Do that every month and you just added $63,000 to your annual sales. Excited now, huh?
New students are the lifeblood of your gym. We wish all students would stay, but the reality is most won’t. That’s another reason why customer service is huge and having systems in your gym.
Also, check out one of my blog posts here. Hope this helps! Just keep crushin’ it!
P.S. If you want to grow your academy, I’d recommend starting with a review and plan for your business. Click Here To Apply To Work With Us.