The Top 3 Reasons You Suck At Sales

Sales can be a frustrating part of owning a martial arts school.

You have so many things going on that it’s often a very neglected part of your business. We see this all the time with our clients.

Don’t worry, I am going to show you 3 ways to get your sales numbers up and grow your school.

Sales

1. You Don’t Prospect Enough

You can sell if you have no one to sell to. Yes, you can get walk-in traffic, but to really grow you need to up your marketing game: Social Media (Organic & Paid), SEO, Adwords, Youtube, Blogging, Rack Cards, Joint Ventures, etc…

Make sure to keep leads coming in so you can schedule more appointments. Your lead flow is the lifeblood of your school. Your school should be the #1 choice in your area. Educate prospects on how you can help them improve their lives.

2. You Talk Way Too Much

It’s not about YOU. It is all about THEM. Find out what brought them in today and listen, really listen to them. But go a little deeper to find the real reason. After you find out what brought them in today, ask them why that is important to them and then Shut Up. When you find out why something is important to them then you can craft a solution to help them reach this goal.

Example: You said losing some weight is what brought you in today, why is that important to You? It could be they are too tired to play with their kids or they have high blood pressure and want to be around to watch their kids grow up or they have lost their confidence with all of the extra weight.

Going deeper and listening will help you find out what is really important to them and then you can show them how your school will help them reach this goal. It’s about so much more than training, by getting to know what’s important to your students, you will have them stick around a lot longer.

3. You Do Not Follow Up

Now when you get these 3 sales areas tightened up the next step is to scale and replace yourself. Write down everything you do for Prospecting, Closing and Following Up. Add these to your SOPs (Standard Operating Procedures). Now you can train your staff to handle these and you can focus on working at your school.

Conclusion:

Work to improve these 3 areas of closing and I guarantee you will grow your school to the levels you have been dreaming of.

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P.S. If you’re wanting to grow your academy, I’d recommend starting with a review and plan for your business. Click Here To Apply To Work With Us