Let’s talk about a really cool thing that I do a lot for a bunch of different industries – offline and online. It’s a topic called Amplified Traffic.
Amplified Traffic is what you want to do to drive as much traffic as you can to your website. Of course, make sure it’s pixeled for Facebook, YouTube, and Google. And then, retarget from there.
It’s a mistake a lot of people make when I go into different businesses. I look at their pixel and their retargeting plan. And they don’t know what I’m talking about.
It is the cheapest way to get a lot more repeat traffic.
Think about it, even if your site is really, really good and you have a three percent (3%) conversion rate. If a hundred people come to your site, ninety-seven (97) people never opted in.
So you want to follow them around on Facebook. You want to follow them around on Google. We’re gonna follow them around on YouTube.
It can be a little complicated but just start off small. Facebook’s probably the easiest thing to retarget. Then YouTube and then Google– so you can set it up.
Put the pixel on your site. Make sure it’s on there.
Don’t just waste a bunch of money driving a ton of traffic and then not retarget people because these people they might buy later on. They might be interested in your stuff. You can always send them more content.
If you never pixel them, then you will have to drive them back to your website EVERY single time. But if they’ve been to your website and the codes on their sites and they know exactly what your offer is and what your product is.
You can change up your offers and your content. Make sure to mix it up a lot.
So this week’s topic amplified traffic. Make sure you’re taking advantage of it.
Retargeting is huge.
Retarget on every platform.
Actually, I thought about Instagram, too. You can retarget on Instagram. You can take so many from your website and retarget them on Instagram stories.
I mean it’s just never-ending.
That’s why never get caught up on one media.
Market, message first. Media last.
Media is the last thing
Conclusion
Make sure you focus on your marketing, your message, and getting your message in front of many people that are interested in what you have to offer.
And then retarget them.
Let them all know what you have to offer.
Also, check out one of my blog posts here.
P.S. If you want to grow your academy, I’d recommend starting with a review and plan for your business. Click Here for our TRIBE Trajectory Package.