Engagement.
Last time, we talked about awareness. You got to be making everybody aware of your business. What you do and how you can help them.
Now let’s go the next level. You have to engage these people. You have to keep them engaged with your brand, engage with your business.
The best way to do that is to create good quality content and then promote that on Facebook, on Google. Google’s a little tougher. Basically using search traffic to your website for keywords.
This would be mainly for Facebook and Instagram. Just trying to engage with people who have been to your page, who liked your page, comment on your page, anything like that.
So, really get in there and try to get people to engage with your brand. Give them tips. Like I figured that I have to make videos for my gym and it’s going to be about the one tip that will guarantee you success in your fitness goals.
It is showing up based on a schedule. Scheduling your workouts. having training partners. Those are the benefits of a gym like Peak Performance, people have teammates. They know they’re going to train on Tuesday, Thursday, Saturday.
Those are the main three days and then they can add another day. But really hitting those three days a week to hit their goals.
So, not only for people to be aware of your business, once they’re aware of your business and they’ve engaged your page, you have to keep getting them to engage. Keep them to watch your videos. Keep getting them to read your articles, anything like that.
Then you can promote it on Facebook, makes it super easy. You can use the dollar a day strategy and then just promote the post as an engagement post from a desktop.
Alright! So, I hope you have a great weekend. Get out there and crush it!
Don’t forget to check my other blog here.
P.S. I’d recommend starting with a review and plan for your business. Checkout The ‘TRIBE Trajectory’ Package.