Why Does A Good Message Transform Your Martial Arts Business?

A solid message will be able to hook your prospective clients and grab their attention among everything else that they need to focus on in their busy lives.

This is where you tie in all of the things your market is looking for. Remember, your message will also act like your friendly doorman who works 24/7 to repel the cheap, high-maintenance people who won’t be a good fit for your gym or your mojo and leaves you to focus on enjoying your work and martial arts business profits.

You can use your message in many ways.

Firstly, you can weave it into your conversations. Always relate what you’re telling them back to what they are looking for. Actively listen to the person, don’t just “listen enough” to find a point at which to interrupt and give your opinion.

Listen to the verbal cues you’re given, then use the words you will put together to make your gym sound like the absolute place to be. Talking on the phone is another time when potential students are looking for reassurance that your gym is going to give them what they want. If they are a good fit with your ideal customer criteria, look to get them to book a consultation at your facility.

Secondly, use your message on your website. You can’t make your website all about you, you, you. Yes, that part should make up part of the story on your “about us” page so potential students can find out more about you and your values. But the lion’s share of your website needs to focus on what the customer wants and how you can give it to them if you are to stand any chance of hooking them and reeling them in to become paying clients.

Thirdly, there are your flyers, which are a great way to get your message out there. Just like your website, your flyer needs to highlight the benefits the customer is looking for and how you can help them get those – in a lot fewer words! Boost your inquiry rate from your flyers by adding enticing photographs and imagery that will appeal to your target audience. There’s no point having the under-five-year-olds session photo on a flyer aimed at your 6ft 5in cross trainers, is there?

Finally, all of your advertising needs to have your message on it. It’s a good idea to use different wording for each program and each demographic you are targeting. Your message can also vary slightly with seasons – shape up for summer, avoid the holiday weight gain.

TIP: Get one offer working like gangbusters before diversifying and launching your other programs. Getting the wording right takes time and effort. You can’t fix 10 programs all at once no matter how worried you are about meeting next month’s bills. Get your signature program working and then work on the rest you plan to offer.

Check out Part 2 of this series Here.

If you want to begin building your gym, I’d recommend starting with a review and plan for your business. Click Here To Apply To Work With Us.