Taking the leap into entrepreneurship and started training others on the side. Paul and his wife found a space for rent and opened his own gym. Once that got some traction, Paul quit his day job on the stock market and made it through tough times.

Having never won any competitions, Paul was still successful because he knew how to market and manage other instructors. He ended up writing the book How To Make Money With Your Martial Arts Gym: Even If You Haven’t Won Anything Yet. A lot of people started asking how he survived the tough times, so he turned his sights on consulting. Now, Paul focuses mostly on consulting while managing the managers that run his gyms.

Listen to the full episode here.

In this Episode:

• The difference between jiujitsu, karate, and taekwondo
• How Paul’s business made it through the pandemic
• What the key to the gym business is
• Why opening multiple gyms can be counterproductive
• How Paul describes himself in one word

Important Quotes:

“I get to work out, train with my friends, and get paid for it.” 

“I’m always calculating, trying to figure out the next move. I always want to figure out the next thing but I’m not afraid to change. That’s one of the things that helped me a ton.”

“Turning marketing off is not a good idea. I educate these guys. You have to keep putting money behind your business, growing your business. You can’t just sit there and hope for the best.”

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