Retargeting
Time to build that momentum. Let’s get after it, crush some goals.
So, I’m on a trip with my son before he goes back to school when he starts football.
But we’d look that, he’d say, “Hey, Dad I think I wanna try surfing.”
And I’m like, it’s cool, needed to call places in San Diego.
So I checked out a couple of websites, looked around. And then for the next two weeks, I got hunted by San Diego Surf School because they were effectively using retargeting via the pixel.
If you didn’t catch the episode about pixel make sure you check that one quick tip where I talk about the pixel and how important it is.
And then today, I just wanna give you another tip. So an easy way to do this with your business, your gym, whatever you’re focusing on, is you have the pixel on your site, you create an audience of people who visit your site in X amount of days, it could be 7 days, whatever you want.
And then if you don’t have a lot of money to spend on your ads, this gives you a way to shortcut that and not spend so much money.
So basically, you create the audience for 7 days anybody that hits your site and then you show them special, show them something different.
San Diego Surf School did a really good job. They had 3 different ads that kept following me around. And honestly, I’m in decipher if I’m gonna surf or not but I kept seeing the ads and I was like, you know let’s try it.
So my son wanted to, and of course, we ended up giving San Diego Surf School the money because out of all the sites I went to, it was the only one that retargeted me.
Think about that.
How many gyms in your area don’t do any retargeting? So if you do that, that puts you so much farther ahead of your customers and don’t make it like real spam yet, make it something educational but also something that has a good offer. And you’ll be set.
So that’s another tip, go and create an audience of people who’ve visited your website in the last 7 days and start marketing to them.
Spend a dollar a day. If you can’t spend 30 bucks a month to promote your gym then you might have more issues than you think.
One of my previous episodes was all about the pixel. It kind of ties in together in how you can build and grow your gym just by doing that.
And another thing, we went to Combat Business Live in New Orleans.
We hosted that event. It’s our mega meet-up event. We had some amazing speakers, I spoke out, Amy, Ryan Stewman, and so many different people.
And it’s definitely the “don’t miss event” if you want to grow your Martial Arts Gym.
We went through and showed them how to implement some of these things and grow your gym to get to levels where you see other guys, they’re making 20, 30, 40 thousand a month and you’re making 5 or 10.
Conclusion
So, get that done. Those are your couple things now. I had to mend another task, so I want you to set up the pixel, set up your first 3 retargeting ads.
There’s a lot that’s going on and coming up. We’ll have that going on.
And then, just keep working, keep pushing, keep growing your gym. Stay motivated, make yourself a better person. Get a new routine in doing things every Monday. I do that like what I have talked about before in the podcast.
I try to get almost a whole week’s worth of work done on Monday. That way I can, kind of coast and work on other things but I’m never really able to coast because things pop up.
But really, focus on doing those daily habits, daily rituals that are gonna help you get close to your goals without stressing yourself out.
So, hope this blog helped you a lot. Don’t forget, you got this and nobody can stop you from living your dreams. I’ll see you next week!
Also, you may check one of my blogs here. It’s all about the Pixel.
P.S. If you’re wanting to grow your academy, I’d recommend starting with a review and plan for your business. Click Here To Apply To Work With Us.