The Power of Story

Hey, what’s going on? I’m glad you’re here. It’s a new week, let’s get after it. Hopefully, you’re staying busy, getting everything ramped up.

I want to talk to you today about a good way to not only get more traffic but also to increase page engagement and help with your SEO, that is learning how to tell stories. When I was in Las Vegas doing marketing with Mitch Miller, Perry Belcher, Bobby Stocks, and one of the things that everybody kept talking about was not just marketing and putting out basic stuff but really telling stories.

Really getting people into what you do, why you do it, and how you do it, better than everyone else.

And that’s one thing that has really helped my gym a lot. On my website – my most visited pages are really long blog posts or just me telling stories and then giving a whole bunch of tips and those get more organic reach than anything I do.

Even more organic reaches on my homepage, my schedule page, everything – these two really long blog posts. We update them and I mean they’re probably a few years old but we go in and update them, add stuff to it.

But that’s something we can all get better at – telling stories. Getting people to understand our brand, to engage with our brand, to look at our brand, and then you know to make it be the only choice in their head. And they do decide to do martial arts or fitness, or whatever they’re doing.

So, really think about that. Tie in your story, spend some time doing that. Learn how to read the book, Story Brand by Donald Miller, amazing book, helps with a lot thing. You can learn to tell your story because we’re all, in we’re all in gross with stories. We go to movies just to escape to watch stories, to learn, to be entertained, and people want that.

They just want to go to your gym and workout. They can get anywhere. They can go to any kind of gym that they want to be attached to your gym, attached to your story, how it fits into them, and that’s why they’re there.

Conclusion

So, really spend a little time doing that. Start trying to focus on how you can tell better stories in your Facebook posts, in your Facebook ads, in your blog posts, everything that you can possibly do. And keep adding to it.

Also, watch those numbers go up. You’re going to see your page engagement go up. People are going to stand your pages longer they’re reading more things or clicking more and they’re getting to know your brand. They’re seeing your ads, they’re reading them, they’re watching your videos, and you can retarget those with a super boost audience.

It just gives you so many more options, we just need to get better at storytelling. Alright, so get out there crush this week see you next week!

P.S. I’d recommend starting with a review and plan for your business. Click Here To Apply To Work With Us.