What to do when your ads stop working? Have you ever noticed that your once top-performing ads are not bringing in opt-ins or sales anymore? Or they keep getting too expensive, it’s ridiculous!
This happens a lot!
Changes in social media advertising happen a lot, like on Facebook and Instagram. Not so much with Google, because you can kind of ‘control’ that and it’s kind of leveled out.
One day, you’ll wake up and your ads are no longer working the same way. Or they keep getting more and more expensive… If you do see that, it’s time to look at different things.
Depending on whether you set your campaigns up correctly, you want to have your campaigns, ad set and ads split-tested. You always want to have more than one ad in there so you could test and see which one works the best.
And based on the results you are getting- you can switch out the headlines, the image, the ad copy later on.
If your ads are NOT working, then SCRAP that campaign, turn your ads off and start a new one. Start with a more powerful offer. Try to have 3-4 great images with different headlines, test it, run it and track your results from there.
That’s only one of the tips that I want to share with you.
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Have a great weekend! Keep crushing it!
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