Author: Paul Halme (Page 3 of 4)

Episode 10 Market, Message & Media

Welcome to this week’s episode of Momentum Monday. I’m your host, Paul Halme. This week’s episode is a personal one for me and something that I found out the hard way after lots of years of working on the wrong thing. When you’re looking at your business, or even your sales job, anything like that, you have three main areas you’re looking at. You’ve got your market, your message, and your media. One thing I found out the hard way is I spend way too much on mastering the media. Which for me, master the media is first being good at SEO, Google Ad Words, Facebook ads, Instagram ads, even Twitter. Anything like that, that’s all just media. That’s not the biggest piece, and that’s a spot where we spend way too much time trying to generate new leads for business. It’s a big area that slapped me in the face when I was working on some things.

I’m going to spend all of next week at a training, working on focusing on your market and your message, and not thinking about the media or the coaches who are going to be out there and the mentors that I signed up to work with. It’s a huge thing, and they made a really good explanation of it. I wanted you guys to hear this, once you dial in your market and your message, the media doesn’t matter. You can do anything. You could even go and do direct mail, which some people think is dead, but as Facebook ads go up, direct mail is going to become a cheaper option for people.

For me, that’s something I’ve always made the mistake of, spending all my time getting good at the media and a little bit of time on the market and the message. I’m really excited to go and learn. Like I said, part of this Momentum Monday journey is to make me better, and hold me accountable for improving myself and of course helping you guys. I want to see you guys do better and improve yourselves and reach out and crush your goals. I’m super excited to be going to this training, because if you think about it, once you understand who your market is, who you’re trying to target to, who you’re marketing to, then your message becomes easier to make. Then you focus on your message, and now you have your media.

Really, it’s a simple process which I’ve been doing completely backwards, and I’ve done well. I’ve done really well at getting traffic, understanding media buying, things like that. I help a lot of different companies and industries with that, the media. But man, if I can dial in and improve my market and my message a little bit better…hell, even a lot better…it would make a huge difference for myself and also for my clients. I’m super excited to be heading out for that trip, and I can’t complain. It’s in Phuket, Thailand. These guys travel all around, and they don’t sit still too long. It’s pretty exciting to get to go to Phuket. I’ve been there once, and it was an amazing place. This time I’ll spend a week there with some of the brightest marketing and copyrighting minds on earth. I’m super excited. I’ll be doing a lot of recording things from there, getting a lot of video, and posting that up.

Then with the Momentum Monday with Paul Group, I’ll be posting the things that I’m learning in there, and what the experience is like going through this. That way it’s a benefit to you guys, that’s our free group. We have accountability, things like that, but then I also try to teach things in there. I’ll be sharing some of the behind the scenes stuff from my upcoming trip to learning about the market and the message because really if you think about it, the media is the easiest thing. I’m really good at Facebook ads and really good at Google ads, but anybody can get good at those things. Spend hours studying, finding out how people study, and it’s easy. You can master Facebook ads in no time, but what’s your conversion rates from there? If your market and your message is off, it’s not going to matter how good your ad is because it’s not going to relate.

It’s like running ads for “hey, we’ve got the best MMA team, and we’re going to have to spar and punch you in the face,” for a bunch of 40-year-old dudes who want to do Jiu Jitsu to get in shape. You have to understand your market and your message. I’m very excited about that, and will be heading out next week. I will be putting up some updates from the trip and also the things I’m learning. Hopefully this helps you out in your business and in your life. Even if you’re not an entrepreneur. If you’re a salesperson, it’s understanding who you’re selling to. What you’re selling needs to match the demographic, the market you’re going after. You can relate this to anything.

Hope you got a lot out of this. It’s another short podcast. I need to get some interviews in here, I’ll have to squeeze them in. I’ve been super busy with last week. I started the personal development 90-day project which was an insane amount of time, took up my entire week. I don’t know how many hours I logged in on that, but it was really good at helping me understand what I’m trying to do and what I want to accomplish. Then now I’m heading out to this copyrighting and marketing training. I wouldn’t even call it a seminar. It’s going to be hands-on training with some of the brightest people that I’ve ever met. I’m super excited about that. I hope you guys have a great week. Stay tuned for next week’s episode. Get out there and keep crushing it.

Episode 9 Putting My Money Where My Mouth Is

Welcome to this week’s episode of Momentum Monday. I’m your host, Paul Halme. I’m really excited to share with you this week’s episode. I know I’ve been talking a lot about personal development, and improving yourself and doing more than you ever thought possible. Last week, I decided to put my money where my mouth is and really go all in by hiring a team that’s going to be helping me go through and figure out what I want to do going forward – what my ultimate goal with this project is.

The Momentum Monday project basically got started out as something for me to do to hold myself accountable, to get more stuff done. Then as it’s progressed I’ve been like, where do I go next? What do I do? What’s the next step? I found a team through a coaching program that goes through, and helps you decide who you are, what you want to do, and gives you some focus on that.

My ultimate goal with that will be in November to launch a best-selling book on Amazon. I’m really excited about that. It’s been something I’ve been putting off for two years, to write a really good book that talks about success and how to accomplish it. I’m really excited to have someone guide me through this process, this next evolution of what I want to become and what I want to do. I’m not going to lie, it’s pretty scary.

It was a big financial investment for me but also the massive amount of work it’s going to take. I didn’t really realize what it takes to get to that next level, and I should have known what it takes. It’s like anything – Jiu Jitsu, business, life…anything. To get that next level is going to require a lot of hard work, a lot of commitment and pushing to get through there.

I didn’t really realize what it takes to get to that next level, and I should have known what it takes. It’s like anything – Jiu Jitsu, business, life…anything. To get that next level is going to require a lot of hard work, a lot of commitment and pushing to get through there.

Just to give you a hint, I got my first assignment today. It’s a 39-page document to define me. It’s scary. Some of the questions you really don’t even want to answer, but you have to. It’s to get an overall understanding of what the next step is going to be and how everything builds on top of each other. I like to relate it a lot to Jiu Jitsu. It’s like moving up the ranks in Jiu Jitsu. It’s hard work; it takes time. It takes commitment, but it also takes a plan. This gets me excited because it’s going to be probably one of the hardest things I’ve ever done. It’s going to take a ton of time. Just the program itself, to go through the coaching program with this team is 90 days. It’s 90 days of a lot of freaking work.

It takes commitment, but it also takes a plan. This gets me excited because it’s going to be probably one of the hardest things I’ve ever done. It’s going to take a ton of time. Just the program itself, to go through the coaching program with this team is 90 days. It’s 90 days of a lot of freaking work.

I’m excited too, because on this podcast I talk about, “hey, you need to go out. You need to do stuff. You need to get better.” I have to hold myself accountable to that, too. I can’t sit in a happy little rut. Things are going good, and I’m really happy with the way things are progressing in life. You’re either going forwards or going backwards. Trying to stay in the same spot is pretty hard. For me, I had to get out of my comfort zone, and this really did it.

Especially putting down the amount of money I had to put down and do this, just to hold myself accountable. Otherwise, my wife is going probably kill me. For me, I really needed that push, that commitment, that financial investment and then the amount of time. There’s no way I’m not going to complete this now because I’ve already invested in it. I’m really excited about this because it’s going to build on top of each other.

Like I said, the big goal for me is to write a really good book that comes out in November, and have it become a bestseller. It helps me be able to help other people do some of the things they want to do and break out of their happy little ruts or where they feel they’re stuck at. I’m super excited about that. I’ll be documenting a lot of the process on my blog. It’s really easy to get to. It’s I’ll have updates on there, maybe do a few things on the podcast, I don’t know. I’ve got some really exciting stuff come up in the next couple of weeks.

My travel schedule is going to be pretty cool. I’m going to meet with a bunch of different cool coaches and people that are at another level, where I want to get to. No matter what industry you’re in, or sport, or whatever it is. I always tell people, if you want to know what the secret is to getting places, go find people that are already there. Ask them how they did it and then emulate what they tell you to do. It’s not hard. It’s not rocket science. You just have to put yourself out there and get it done.

I’m super excited. It’s Monday. I’m going to dig into this 39-page document because I have to have it done this week. It’s going to be a long week, but I’m super excited to progress, get to the next level, let you guys know how things go, and then keep pushing, get out there, and get it done. In the Momentum Monday with Paul group on Facebook let me know what you’re working on. Let me know what scares you. Let me know what your ultimate goal is because I want to see you reach it. Everybody in that group is super helpful with pushing forward and getting there. Get out there, get it done and crush this week.

Episode 8 Where Do You Want To Be In 5 Years?

I just got back from New York, and went to a really cool event. It was a one day event hosted by Dan Meredith, Ryan Lee, and Ben Settle. I really got a lot out of this event because where I’m at right now is…kind of personal life rut, I guess you would call it. That’s part of the reason why I started this podcast too, sometimes we get complacent. One of my business coaches called it, we get in a happy little rut where things are going good, you have things kind of figured out, but then you’re still trying to figure out what you want to do next or how you want to improve…things like that.

This weekend I was all about business and improving myself, and I really got a lot out of it by, basically, talking to people, and being more out there. A lot of times I’ll go to these events, do my stuff and then I go implement. I really don’t spend a lot of time talking to people I don’t know. I made it a personal mission this weekend to talk to complete strangers at this event. There were probably…I think there were a hundred people there.

I tried to talk to as many people as I could at the event during breaks and at the reception afterwards. Just talking and getting to understand where they’re at in their business, things they’re doing that I’m maybe not doing, and things that I’m doing that maybe they’re not doing.

At the end of it I was really happy with where I’m at. I’m doing the things I need to do to get better. It’s a marathon and not a sprint. When you go to events like this and you meet people, I recommend going out there, talking to people, and figuring out what they’re doing that you’re not doing, or somebody is doing better than you obviously. Try to talk to people that are running the events and see what they’re doing to achieve the success they’re doing. Even if it’s at your job, and you’re not an entrepreneur. Who’s the top sales guy? Who’s the top whatever? See what they’re doing and emulate that. The big thing I got out of this weekend is a quote that I actually shared on my Facebook this weekend, “The person you’ll be in five years is based on the books you read and the people you surround yourself with today.

I really believe that in 2016 I made it a big mission to improve myself; and personal development wise, I started reading a lot more books that I hadn’t read in a long time, listened to a lot more podcasts, and I don’t watch the news. If it’s drama I just cut it out of my life. I’ve had to unfollow so many people on Facebook because right or wrong everybody has got a negative opinion. I don’t want to listen to it, and I don’t have time for it. I get sucked into it and then you end up talking about people instead of talking about things you want to accomplish, things you want to do.

Really think about that. The next five years, where do you want to be? We talked about that earlier, in a previous podcast, about goals and dreams, things like that. Where do you want to be in five years? Where do you want to be? Where do you want to be at this point? Okay, well, how do I get there? Who’s where I want to be so I can see their plan and what they did.

Half the time if you contact them they’ll tell you how they did it, what they did. Successful people, I’ve learned, are willing to share what they did to get to where they’re at. To me, that’s awesome. You can find all the motivation you want in the world, it’s all out there.

Don’t be afraid to talk with people and listening to books on audio books. Listen to books if you don’t have time to read in the car. You don’t have to listen to the radio, listen to audio books, or listen to podcasts.

There’s something about just reading a book, an actual physical book, it just sticks. You retain more. I know I get a lot more out of it. I started doing that with audio books. I’ll listen to an audio book, and then I’ll write down my own summary in a little notepad so that way I can always go back, review my summary, add to it, things like that so it sticks.

Write things down, just like with our goals. Put it on paper, write it down…it’s just so much different then just thinking about it or even typing it in your phone. Physically write it down in a journal. If you’re not journaling, start journaling now. Just think about that.

Where do you want to be in five years. Even for me, I’ve had a hard time figuring out what I want to do next. What my next evolution is. I’m getting more clear on my direction of what I want to do and who I want to be. I’m really having a lot of fun, more than I thought I would have, just getting out, experiencing, talking to people, and just doing the things that I used to get a little uncomfortable with. If I know you, I’m pretty social, but if I don’t know, I kind of keep to myself.

I’m trying to break out of that shell and talk to people, ask questions, learn more, and get better. Just like we said, keep improving and building momentum. Build momentum in every area of your life. That’s my goal this year, for 2017. I’m excited to look back at the end of the year, see what I’ve accomplished and the people whose lives I’ve impacted have accomplished since I’ve started doing the podcast and the Momentum Monday with the Paul group on Facebook.

I’ve gotten so many messages from people I hadn’t spoken to in years, or people that I know. They don’t want to post it on social media and public. That’s fine, but it’s like I’ve gotten so many messages about how this helped a lot or I really liked that tip or that was really cool. To me, that was awesome. To be able to impact people is something I really like and I’ve really enjoyed. Get out there and just get after it. This is Paul with Momentum Monday. I hope you enjoy this episode. Please make sure to share it, also make sure to subscribe, and have a great week. Get out there and keep getting it done!

Episode 7 Resistance

Welcome to Momentum Monday. I’m your host, Paul Halme. This week we’re going to be talking about resistance. Resistance is that feeling, a lot of times you don’t even know what it really is, when you’re trying to do something different outside of your norm. You start to feel uncomfortable, and literally your body almost tries to stop you from doing what you’re trying to accomplish. I really didn’t understand what that was until I read the book, Do the Work by Steven Pressfield, which is an amazing book.

What really put things into perspective for me was what resistance is. I didn’t really realize it at the time when I was facing one of the biggest decisions of my life, that I felt a ton of resistance not only from myself but from people that were super close to me that I thought had my best interests in mind but didn’t want to see me push out and break out of what I was doing.

Do the Work by Steven Pressfield, which is an amazing book. What really put things into perspective for me was what resistance is. I didn’t really realize it at the time when I was facing one of the biggest decisions of my life, that I felt a ton of resistance not only from myself but from people that were super close to me that I thought had my best interests in mind but didn’t want to see me push out and break out of what I was doing.
It was right after I graduated from college. I had a decision to stay where I was or to move and try something new and totally different. I took a huge risk moving a thousand miles away with nothing. I had a car, a motorcycle, a mattress and a dresser, basically moved with nothing. It was probably one of the scariest things I ever did. When I would tell people about it they thought I was crazy and didn’t really want to see me do it. That was a really hard thing for me to deal with because you’re facing your own internal resistance, but then you get external resistance too which makes it even harder. When I read this book, it really put it into perspective for me because every time I try to do something outside of my norm with this podcast or with a blog or making a DVD, things like that, we always think this is going to suck. Nobody is going to like this. Nobody is going to want to listen to this. Nobody is going to want to watch this.

When I read this book, it really put it into perspective for me because every time I try to do something outside of my norm with this podcast or with a blog or making a DVD, things like that, we always think this is going to suck. Nobody is going to like this. Nobody is going to want to listen to this. Nobody is going to want to watch this.

When I read this book, it really put it into perspective for me because every time I try to do something outside of my norm with this podcast or with a blog or making a DVD, things like that, we always think this is going to suck. Nobody is going to like this. Nobody is going to want to listen to this. Nobody is going to want to watch this.
A lot of times we’re our own worst enemy, it’s in our head. We’re breaking past that resistance. By doing the work and getting out there and creating, then you blow past that resistance. Then you get to another level, and you reach another level of resistance. It really put things into perspective for me because every time I’d try something new it felt so uncomfortable. It’s like the first day of doing Jiu Jitsu versus now 20 something years later it’s night and day. It’s fun and easy, but in the beginning there was a ton of resistance working my way up. Every time you go up to another belt, another rank, you get faced with resistance. It’s like in your life when you want to do something bigger and better, you’re going to have people that are going to make fun of you, talk down about it because a lot of times they’re not comfortable with where they’re at and their level dealing with resistance.

Every time you go up to another belt, another rank, you get faced with resistance. It’s like in your life when you want to do something bigger and better, you’re going to have people that are going to make fun of you, talk down about it because a lot of times they’re not comfortable with where they’re at and their level dealing with resistance.

Every time you go up to another belt, another rank, you get faced with resistance. It’s like in your life when you want to do something bigger and better, you’re going to have people that are going to make fun of you, talk down about it because a lot of times they’re not comfortable with where they’re at and their level dealing with resistance.
I’m not going to lie, it’s scary to step out of your shell and go do things. When you get to that point when you feel that resistance, just sit down and do some work. Don’t try to do a million things, but what’s your big goal? Do you want to write a book? Do you want to create a product? Anything you want to create, when you start feeling that level of resistance, start working on it, just small amounts. Sit down and hammer out a little bit of information. Put that together, and then go from there. You can work yourself through the resistance, and then you start to feel more comfortable with where you’re at. Then you bump up to the next level, and the next level, and then the next level.

Put that together, and then go from there. You can work yourself through the resistance, and then you start to feel more comfortable with where you’re at. Then you bump up to the next level, and the next level, and then the next level.
I wanted to share that with you. That was a really big turning point in my life. I didn’t realize it at the time, but then I read this book, and it made it all make sense 20 years later after I moved here, and it all happened. You’re going to face resistance. You’re going to face challenges. You’re going to face obstacles, but by doing the work you can keep pushing along and pushing along, getting to that next level you’re trying to get to. That could be different for everybody. Everybody has a different journey, everybody has a different level they’re trying to get to. When you try to break outside the norm, it’s going to be different. It’s going to be hard, but it’s also incredibly rewarding.

That could be different for everybody. Everybody has a different journey, everybody has a different level they’re trying to get to. When you try to break outside the norm, it’s going to be different. It’s going to be hard, but it’s also incredibly rewarding.
With that being said, make sure you check out that book. It’s a pretty quick read, Do the Work. I really enjoyed it, I highly recommend it. It’s Monday, so make sure you get out there. Set your week up, and let’s crush some goals. Let’s get some stuff done and look forward to next week’s episode. I know I said I was going to have a guest on this one, but some schedules got changed up. I’m going to do a two-part one in the next two weeks. I’m super excited, heading out to New York for this one. It’s going to be cool. Stay tuned. If you haven’t yet, please make sure to subscribe and share this podcast with anybody that you know it might help and get out there and kick this week’s ass. That wasn’t very good.

I’m super excited, heading out to New York for this one. It’s going to be cool. Stay tuned. If you haven’t yet, please make sure to subscribe and share this podcast with anybody that you know it might help and get out there and kick this week’s ass.

Episode 6 Goals and Dreams

Hello, and welcome to this weeks episode of Momentum Monday. I’m your host, Paul Halme, and today we’re going to be discussing goals. I know we’re pushing towards the end of January where most people’s resolutions/goals start falling off and it’s something I want to talk about. Setting real goals and keeping yourself accountable to reach those goals.

One thing that’s helped me a lot in the past is don’t just make your goals, write them down, and make them accessible where you can see them all the time and can refer back to them. Travis and I would get together all the time to work on our goals for the year, and those were the best years we’d see the most growth in our businesses. Then in the last few years, after my sister passed away, I’ve kind of fallen off with that. I lost a little bit of focus and was kind of stagnant.

Writing down my goals has been a huge difference because it’s something you see, you look at, and refer to. Keep it in your phone, in your notes, but even better, write it in your journal or even on a small index card and keep it in your wallet so it’s always there. You should always be thinking about your goals, what you need to do to reach those goals to get to that next level.

Look at your goals, what do you want to accomplish this year? You should know what you want to accomplish in your personal life, for your health and fitness, in your business, and what you want to accomplish as far as income. Have that goal for the year and then reverse engineer a plan, so that way each day has a purpose for getting you to your goal. It might be starting with walking, then running, then eventually lifting for your health; or putting away x amount of money for your savings to invest in your retirement or in another business venture, things like that.

Have a specific plan. Can you imagine getting on a plane and flying to New York from Dallas and they just point the plane at New York with no plan? That would not be fun. You’re not going to make it to New York. They have a detailed plan of where they’re going and then of course, you’re going to have to pivot and change course, but you always have that goal. Keep that big goal in mind of what you’re trying to accomplish this year in those different areas of your life so you have a complete picture. Not just one goal of making more money. Get specific of what you want to accomplish and work towards that, because goal setting’s a huge thing. Look at athletics, business financing, anything like that.

Another thing that I picked up this year that I’m really excited about, I haven’t done it yet, but it’s taking a big picture. Where do you want to be in 10 years? Get out a piece of paper, write it out, and get detailed. In 2027, where do you want to be living? What kind of job do you want to have? What’s your personal life like? What kind of car are you driving, or maybe you’re not even driving. Maybe you’re just getting Uber’d around in a flying car or whatever. Get specific. Create a vision plan of like hey, this is what I want in 10 years. It might be something crazy, but by putting it down on paper and getting your subconscious to think about it is a huge step moving forward to reaching some of those goals.

Yeah, you might not reach some of your crazy goals if you want to own a private jet or something like that, but then you might have reached a goal where you’re living in your dream place on a lake or maybe it’s a condo in Miami. Who knows? Everybody’s dreams are different, but by mapping that out and being like hey, this is my master goal…10 years from now I want x and this is what a typical day looks like. Once you get that down, look at it, and from waking up to going to bed, write out your perfect day at your new life in 2027. Looking like, “Okay, this is what I do when I get up, etc…

Start planning that out because who says we can’t have that perfect day in a perfect life. Granted, nothing’s perfect. You’re going to have problems, you’re going to have issues, but you can create the perfect environment that you are looking for in your life. There’s no reason why you can’t. A lot of times when we’re growing up, we’re being held back from the things that we’re capable of doing; and a lot of times, unfortunately, it’s the people that are really close to you that don’t want to see you reach your goals. It’s just human nature. It’s why people always gossip about each other, talk about each other. They’d rather talk about people than talk about goals and dreams.

For example, when I make a post about something that I feel is like ‘holy shit, this is motivational and I want to get to the next level’…it’s crickets. A lot of times it’s people really, really close to you, nothing negative against them, it’s just the way we’re hard wired as people. It’s hard. To make that a mission where you’re not sitting there doing that and holding people back…it’s like man, my goal is I want to reach all of my goals, but I want to help as many people as I can reach theirs, too. It’s more fun.

I’d rather talk about doing things, seeing things, and accomplishing great things rather than, “Hey, did you hear about so and so?” We’re all guilty of it. I’m guilty of it, you know, but I’m making it a personal commitment to improve myself to stop doing that. It’s just a waste of time. You’re just talking about people. It’s not going to get me any closer to my goals. It’s going to hold me back and not make me the person I want to be.

Just a recap. Short episode today, but I want to challenge you to do this. Let me know that you’ve done it. Shoot me a message, or post it to our Momentum Monday group on Facebook. Hey, I wrote out my yearly goal and made an action plan. Then I wrote out my 10 year goal, and I wrote out a perfect day in my life 10 years from now.” That’s my challenge to you guys. I’m going to finish mine. I’ve already got my yearly goals, that’s done. My action plan is done. Now, I’ve got to work on the 10 year plan. Then my perfect day to start creating what I want in life. Let’s not take what’s given to us, let’s go get ours. Get what we want. It’s going to be different for everybody, but that’s totally cool. That’s what’s awesome about things like this. Motivation, where it’s like “Man, I want to just keep pushing and get better!

Daily Momentum Episode 23 | PerseveranceIt’s easy to give up on your goal when you don’t have a plan to follow. When you have a plan you just have to persevere and do the work!

Daily Momentum Episode 23 | PerseveranceIt’s easy to give up on your goal when you don’t have a plan to follow. When you have a plan you just have to persevere and do the work!

Episode 5 Morning Routines

Hello, and welcome to Momentum Monday. I’m your host Paul Halme. This week we’re going to be talking about setting up morning routines, and how that will help you be more successful. One thing I did a lot in 2016, more than I did in any other year, I read more than I ever have. I was reading most of the books around entrepreneurship, business, mindset, and personal development. I noticed a common theme, that a lot of guys were talking about their morning routines, and how it helped them be more successful. I looked at mine, and my morning routine was shit, honestly. I would do whatever, spend way too much time on Facebook, and not get through the things I needed to get done.

I started looking at doing a morning routine, but what’s the best way to do it? Who does this, who does that? Jocko…if you follow him he gets up way too early, I can’t do that. I was trying to find my happy medium and then I stumbled across a book, it was called How To Be Fucking Awesome by Dan Meredith. It’s a really good book about being successful overall. When you get to the productivity chapter, he goes into depth about planning things like that, how the morning routine is so important, and the things he does. I started emulating some of the things he does, and then changing things the way I’d do it. It tied things together for me where I could go through and get my morning routine done.

I started doing that, and as the routine builds, I feel like I get way more stuff done. I’m way more productive and I usually have a better day. I’m going to share with you guys some of the things that I do, and some of the things I recommend that you do, to be more successful, get more done, and not feel like you’re having to do a million things. One thing I picked up by having a morning routine is that my stress level has gone down a little bit because I’m knocking things out earlier; and I don’t have to sit there and worry about it until the end of the day.

One thing that has made the biggest impact for me is don’t grab your phone and get on Facebook first thing in the morning. I know probably almost everybody does that. It’s a very common thing. You want to grab your phone, go on Facebook, check your email, and you end up going down the rabbit hole. Then you’re like “oh my God, I have to get to work” or “I have to get to my office,” and you’ve got nothing done. A good trick is to wake up early. You don’t have to get up at 4:30 in the morning, but find the time.

Even if you only get up five minutes earlier, or 10 minutes earlier, or whatever it is. Start small, like a mini-habit, and then build up bigger, and bigger, and bigger, and bigger, so you can get things done. If you try to do a two hour productivity block before you go to work, you’re going to quit after a couple days. So just start off with something simple and something easy. Get up in the morning and stay off Facebook, at least for the first 30 minutes.

Okay, I’m going to give you a way you can get a whole bunch of stuff done in a little bit of time:
Get up in the morning, but don’t get on your phone yet. Walk over to the coffee pot, and fire up your coffee. If you don’t drink coffee, then drink tea, or whatever. Drink a couple glasses of water before your coffee. Get lots of water in. Hydrate, hydrate, hydrate…you’ll feel better and healthier, so make sure you hydrate.

Then while the coffee’s brewing, drop down and knock out five, 10, 100, or however many pushups you can do, and then do some squats. Get the blood pumping, and your mind fired up. Then what I do is I go…I will grab my phone, still stay off Facebook, but go to my app, and check bank account. Okay, what bills need to be paid today? All right got that done, that done, that done, boom, okay, good. Done, bills are paid. I know what I need to get done today financially.

Then what I’ll do is I’ll be on my phone still, but I won’t go into the Facebook app. I’ll go into the Facebook groups app. The big difference with that is there’s no news feed. It’s basically each group, there’s a feed in each group but it’s just about that group. So I follow certain groups, entrepreneurs, and then I have my own group that I run, Momentum Monday with Paul. You can go in there, see what’s going on, update things, get some motivation, get the day going, and see what guys in other groups are doing. Some of the groups I follow, they’re out of the country. So there’s the one in England, the coffee with Dan one, that are six hours ahead. You realize people are already doing stuff, and you start feeling more productive. Then I get useful information I need to review and things that I can get done.

Next for me is get the kids off to school. I have to get rid of them, no I’m just kidding, but get the kids off to school so then things settle down a little bit and I can process and think. What I’ll do after that is grab a book, I recommend this over and over again. Audio books are great, but you don’t retain as much, I definitely don’t. So grab a book and start reading. You don’t have to read a whole chapter but just read 10 pages. Read the book, and get comfortable with it. It can be different subject matter but get comfortable with reading 10 pages a day. It’s not going to take that long.

The next thing that was a really big shift for me is writing in a journal. Basically, there’s a different process that some people do, huge data dumps. Do different things like that, which we talk about in the compound effect. Building these habits are going to help push you to that next level that you want to get to. When I write in my journal, I want to simplify it and not write down a hundred things that I need to do. I’ll ask myself ‘what’s the one thing that I have to get done today that will make this day successful?’ If it wasn’t for that one thing I have to get done…obviously, I’ll get a lot more done than that, but if I know I’ll get this one thing done today, today was a success.

Another thing that really helps is to write down what you’re grateful for. When you’re having a crap day, or you’re stressed out, things like that…just write down a couple of sentences about what you’re grateful for, what you’re happy for in your life. It really changes your attitude on things when you look at how you might not be where you want to be yet, but maybe you have a great spouse, or great kids, or you’re really proud of the weight you lost, things like that. Just be grateful. It puts you in a much better tone for the day.

Now what I’ll do is hop on my email. I’ll check my email, send some off, and reply to any important emails that I have. Then at this time I will get on Facebook because everybody does. One thing that has helped a lot, I try to stay off the timeline and just check my notifications. I check my notifications and review those because that’s usually something that’s important that I need to get done. Then you can jump on, if you have time. I know a lot of you are going to be rushing now like ‘okay, it’s time to drive to work’ or ‘it’s time to flip open the laptop and get to work’ if you’re an entrepreneur working from home or you have to get to the office and start cranking out some work.

One thing I’ve noticed, when I follow this routine I get way more shit done. I’m way less stressed out. I feel more successful. I feel more in control of what I need to get done. So that’s basically my morning routine. You can tweak it, change it, think it’s stupid, whatever, however you want to do yours but seriously man, just start off with like a five minute routine. I promise you that it will make you feel so much better.

Then once you get five minutes down go to ten, go to fifteen, go to twenty because when you don’t get all these little things done early in the day you just feel so rushed, so pressured. We’re dealing with pressure and stress all the time so work to do that. That’s my challenge. Shoot me a message, let me know, just tell me, hey, I got my five minute routine done or my 10 minute routine done or post it in our group that we have, the Facebook group Momentum Monday with Paul.

I want to see everybody be more successful. I want to be around more successful people so let’s all just keep pushing, keep working to get better and keep doing the best job that we can in the chosen area we’re working on at the time. It could be health, could be fitness, could be finance, could be your job, whatever it is. Develop a morning routine and get after it and next week got a really good interview coming up for you guys so stay tuned for next week. Make sure you subscribe to the podcast obviously, we really appreciate it. Then make sure to share us with people you think that might help them. Let’s keep making everybody a little bit better and kicking ass in 2017. Take care, I’m your host Paul Halme and this was another episode of Momentum Monday.

Episode 4 with Jeff Sherman

Check out this great episode with Jeff Sherman

Paul Halme: All right guys, welcome to this week’s episode of Momentum Monday. I’m your host, Paul Halme. Today I’ve got a super cool guest, his name is Jeff Sherman. I’ll give you a little background. I met Jeff back in 2010, when I joined Bedros’ mastermind – it was all fitness based people, and I was the weirdo martial arts guy. I got along really well with Jeff because he was always very welcoming and helpful when I talked to him, and he would answer my questions.

We’re friends now, and we’ve been in a bunch of different masterminds together…Ryan Deiss, Perry Belcher, Frank Kern…just a little bit of everything. It’s been really cool to watch him grow from having a gym to having his first product, to now running a fitness marketer empire. It’s super cool, so with that being said, welcome to the show Jeff.

Jeff Sherman: Awesome man. Thank you. Thanks for having me.

Paul Halme: So, you’re out in sunny California now…

Jeff Sherman: Normally it’s sunny. It’s raining today, but yeah normally it’s sunny.

Paul Halme: I was telling a little story about back when we first were in Bedros’ mastermind. Was that your first year in his mastermind or was that your second?

Jeff Sherman: I think it was the second because I was there from the beginning when he started it in like 2009. It was like October 2009 when he started it.

Paul Halme: Yeah, because it was 2010 when I joined. I always laughed because I was the oddball martial arts guy that had nothing to do with fitness. I knew Bedros was successful and that’s one thing I’ve learned over the years – if somebody’s successful, give them some money and get around them to learn, they’ll teach you stuff.

Jeff Sherman: For sure. Like when I met Bedros…well I met him through buying his software originally, but when I met him in person, I ended up joining everything that he had. From the Buddy Boot Camp to his info group to a seven figure mastermind group. Then from there Ryan Deiss has that other mastermind. It’s definitely a pay to play kind of thing to be able to surround yourself by people of that caliber, especially in the beginning.

Paul Halme: Oh yeah, and then when you get to a higher level, like War Room with Ryan Deiss, Perry Belcher, and Frank Kern. That’s definitely a different environment. There’s some big players in that group.

Jeff Sherman: For sure, yeah.

Paul Halme: That was a lot of fun, I learned a lot of good stuff in there. Now you don’t have a gym anymore. You’re basically all online now, correct?

Jeff Sherman: Correct. Yeah, I moved out here last January, and sold my gym last February. Since February I’ve been 100% online and pretty much all digital marketing.

Paul Halme: How’d selling the gym go? Was that tough for you?

Jeff Sherman: Yeah it was pretty tough, because I pretty much out priced any trainer that would be interested in buying it, and any kind of real business, like a biz op person, it’s not the kind of model that they would be interested in. I was kind of stuck in between the two, but then I kind of got lucky. It took me almost three and a half years to end up selling it. I had two trainers that were interested, but they didn’t have the money. They tried to get a loan from the bank, or they had a client that was going to invest in them or whatever, and they kind of fell through.

Then I kind of got lucky. After I moved, I was just going to plan on keeping it, because it was still making me a lot of money, and keep my fingers crossed that I didn’t have to fly back to Baltimore to fix anything. Once I had moved, one of my members asked my manager what I was planning on doing with it, and they had told her that I was open to selling it to the right person, so they called me up and I ended up selling it to one of our members. It was a good deal.

Paul Halme: That’s killer. Yeah it’s tough, fitness and martial arts, those are hard businesses to sell.

Jeff Sherman: For sure. It’s such a personality based business. It’s not like a Starbucks where it’s the coffee and it’s the music. For us it’s always the person to person.

Paul Halme: Yeah. It’s hard too because you’ve have to have both skill sets. You have to be a good trainer/coach, and business man. It’s hard to find people that have both.

Jeff Sherman: Yeah, for sure.

Paul Halme: That’s awesome though. Now you’re online and your big brand now is Fitness Marketer, or is it Fitness Marketer Lab? It’s more than Fitness Marketer Lab, though. What’s the overall brand?

Jeff Sherman: My company is Tech Sweat. You’ll see all the different properties that fall underneath Tech Sweat, but Tech Sweat itself doesn’t really have any products or any properties itself. Fitness Marketer is our agency. Probably the biggest, well known name underneath Tech Sweat would be Fitness Marketer.

Paul Halme: Nice. How long ago did you launch that one?

Jeff Sherman: Two years ago we launched the agency. At the time we called it Fit Pro Autopilot.

Paul Halme: That was the Fitpro Autopilot.

Jeff Sherman: Yeah. People were getting it confused with Fitpro newsletter. Then we had our membership site which was Fitness Marketer Lab. It just made sense, I had Fitness Marketer, but it was just a blog at the time. Then after I thought about it I was like, I don’t know why I didn’t just call the agency Fitness Marketer to begin with. So about nine months ago we rebranded it Fitness Marketer. We made a cool video with my COO, Carlo. We blew him up in the video and stuff, it was pretty cool. Yeah, so now Fitness Marketer is the agency where we do everything for them. Then Fitness Marketer Lab is the do it yourself, where we teach you how to do it yourself in our membership site, as far as marketing and business management goes.

Paul Halme: Nice. I remember being at Bedros’ event when you first launched the Fitness Marketer Lab. That was pretty cool. It’s cool to see how much you’ve blown up in two years. It’s nuts.

Jeff Sherman: Yes, it’s been great. The last two years, with the membership site and the agency, and then our live workshops and stuff…it’s been taking off pretty well.

Paul Halme: Man. Now we’re going to leave from business and talk about other stuff too. When you’re not running a fitness empire, how do you like to spend your time?

Jeff Sherman: I like to do anything active, really. Since I’ve been out here, I started learning how to surf. I started with long boarding back in January, and now I’ve been going three to four times a week, constantly for like a year. When I’m not good at something I get obsessed with it. Now I’m surfing short board, three to five foot waves, where before it was like one and two foot on a long board. I really got into surfing…Like I was talking to you before, I want to get back into Judo and Jiu jitsu. As soon as I get above average in something, then I start looking for something else to learn. I need to master one thing, so right now it’s surfing.

Paul Halme: That’s awesome though. It’s got to be kind of a rush to learn how to do that. That’s one thing I’ve never done. I need to put that on my bucket list, I’ve never surfed.

Jeff Sherman: It’s tough. I grew up skateboarding and wakeboarding. Snowboarding, it’s predictable, you know what the snow is going to do pretty much, but in a wave, every wave is different so catching the wave is the hardest thing. Once I catch it I can ride it because I’m used to being on a board. Every wave is different and you don’t know what’s going to happen when you do wreck. Where on a snowboard you can kind of predict if you wreck, how bad it’s going to be.

Paul Halme: On a wave you eat it.

Jeff Sherman: On a wave it’s so unpredictable. You don’t know if it’s going to just pass over top of you and you’re going to be fine or if it’s going to drag you for 20 seconds into shore. You don’t know what it’s going to do, so it’s very interesting. Everybody said I was crazy trying to learn how to short board at 38, but I’m getting it.

Paul Halme: I think if you sit in the office all the time, and you’re cooped up trying to do a lot of stuff, you’re not as productive. Having a good outlet and getting out to do something changes the game so much.

Jeff Sherman: For sure. I would say when my daughter was born, that was when I stopped working all the time and started batching more off my to do list and stuff. Before, whenever I had free time I would just work. From the time I woke up, to the time I went to bed, if there was free time I would be working. Then when my daughter was born I was like, okay I can’t do that, I have to give her all this attention.

Once a certain time hit, I would only have between this time and this time to work, and I found I actually got way more done in three to four hours of focused work a day. The rest of the time it’s either catching up on a phone call or going through my emails or whatever. Three to four hours a day of actual focused work is where I got the most done. Anything over that I was just wasting time.

Paul Halme: That’s funny, because that’s kind of similar to what I’m seeing. This last year I spent a lot of time trying to do personal development. Reading a bunch of books about successful people, listening to their podcasts…and they all talk about time batching like that. Try to find a couple hours where you’re productive in the morning, a couple hours in the afternoon, and crank out as much as you can get done in those two blocks. Then the rest of the day whatever you get done is a bonus.

Jeff Sherman: Yeah, for sure.

Paul Halme: It lets you have that family balance too, because it’s trying to do all of that. That’s a good, that seems to be a real common thing I think, with successful people.

Jeff Sherman: Yeah.

Paul Halme: Do you do yours in the morning and the afternoon, or do you try to do one straight batch?

Jeff Sherman: I definitely break it up, and it’s always different depending on what needs to get done. Lately, I’ve been trying to do more content. So for that I need like two straight hours to sit down and write out a video script, an article, or whatever it is. If I know I need to create some kind of content I’ll give myself a two hour window to sit down and knock it out. When I know I have to have it done by the time that two hours is done, it’s always done. If I give myself any longer than that it’ll just take me longer.

Paul Halme: Yeah, exactly. You can get so much more done in a focused block. It’s like working an eight hour job. I don’t remember what the last nine to five job you had was, but I know when I had my last one. You knew you had to get done at certain times and the rest of the time you were doing nothing, but they wouldn’t let you leave. It’s like, “Well I did all my stuff…”

Jeff Sherman: Yup. Talk about like when you’re in school. The first day in school your teacher’s like, “All right, here’s your project and it’s due the last week of school, this date.” Then like two weeks before the end of the semester you start it and then you’re done. Where if the teacher would have told you that the project’s due two weeks after school started, it would have been done then.

Paul Halme: Yeah, so much wasted time. That’s the cool thing. When you can batch like that, you can be productive  and get so much done. You’re running multiple sides of your company and doing different things, but you’re getting a lot more done in the same 24 hours as compared to a lot of other people.

Jeff Sherman: Yeah for sure.

Paul Halme: That’s awesome, man. Well, speaking of success…when you think of success, who’s the first person that comes to your mind?

Jeff Sherman: That’s a tough one, because for me success is more for like a lifestyle. Now that I’m into surfing, Kelly Slater has the ideal life. He made all his money doing what he loves, and now he’s on the cutting edge of wave technology, still doing what he loves, and building his own wave pool. I like Kelly Slater a lot.

Paul Halme: That’s awesome. I think it doesn’t always have to be about business and money. That’s a big factor, but as you start getting into your 40’s, you start to think about different things. People start dying, and you start thinking about lifestyle. Man, I want to build a better lifestyle and do other things, not just grind all the time.

Jeff Sherman: Yup. For me lifestyle is what it’s all about. I’ve had business coaches over the years always ask me ahead of time, before they even start coaching me, do you want to build a lifestyle business or do you want to build a venture business? I’m like, I want to build a lifestyle business. I don’t want to make a bunch of investors rich. I want to make myself rich and have a great lifestyle. In a venture business, you’re pretty much selling your soul. You’re going to be working to death to make a lot of money, but also making, obviously, the investors money as well. I don’t want my business controlling me, I want to do the other way around.

Paul Halme: Yeah, because at the end of the day it doesn’t matter how much money you have. If you haven’t taken care of your life and the people around you, you’re just going to be broken down and old with a bunch of money, and have never done anything.

Jeff Sherman: For sure. When I first got into all this, I used to think the mentality was I have to give up what I’m doing for the next. I have to be willing to do what other people aren’t the next three or four years so I’ll be able to do it later. Again, that’s one of the things having a kid will teach you. If I gave up three years of working and not hanging out with my daughter…hanging out with a one year old is different than hanging out with a two year old or a three year old. You can’t make up for lost time that way. You know what I mean?

Paul Halme: Oh yeah.

Jeff Sherman: If you don’t hang out with them when they’re six through ten, they’re not going to want to hang out with you when they’re 12 to 15. You can’t give that up…you can’t make up for lost time, which people try to think they can. They’re like, “Oh I just have to work really hard for the next three to five years and then I’ll be able to do what I want.” You have to be able to do it all at the same time.

Paul Halme: Dude, I agree 100%. I was lucky where I was able to be around a bunch as my kids were growing up. Now my oldest turned 14, and he literally has no time for me. If I had waited till he was 14 and been more successful, I wouldn’t even know the kid very well because he really wants to have his own life. He’s 14 going on 25.

Jeff Sherman: Yeah.

Paul Halme: I agree 100%, man. That’s one thing when we’re younger, we want to grind so hard, but it’s like man, the sacrifices…you’ve got to find that lifestyle balance.

Jeff Sherman: For sure. It’s like I always tell my coaching clients when they’re trying to do so much. In the beginning they have all this time so they have to go, and they have no money. So then I tell them, you either have time or you have money. If you have time, then you have to spend your time learning how to do it, and doing it yourself because you can’t hire somebody to do it. Then once you start making the money, as long as you don’t waste the money, you want to reinvest the money, I call it buying your time back. That’s where you go out and start hiring your team to be able to implement that stuff for you. That’s kind of where I’ve been in the last three or four years, really focusing on buying my time back.

Paul Halme: That’s awesome, man. That’s a really good balance, because that way you can get more done but still have a life.

Jeff Sherman: Yup, for sure.

Paul Halme: Got you scaled up. Another question for you. If money was no issue, would you do anything different? What would you do for a living?

Jeff Sherman: I mean, I wouldn’t do anything different to be honest. I probably would just hire more people and better people to be able to implement the ideas and the strategies I have at a faster pace. Besides that, it would still be the same. The last six months to a year I’ve pretty much reduced my role to producing the content that I have to produce, and then the rest is just strategy.

Everybody else executes on the strategy. Becoming more of like a coach role rather than the athlete role where you have to execute. I always say, athletes and military are the best coaching clients because they’re trained to execute. They’re not trained to think. I give them the strategy and they don’t overthink it, they just go execute. Before I was doing both roles, and now I’m more just the coach role, where I just give my team their strategy and they go and execute it.

Paul Halme: That’s cool, you’re able to build that up where you can do that. I think that’s a big measure of success, and like that question, would you do anything different? No I pretty much like my life. I just want to scale it bigger. That’s awesome, man.

Jeff Sherman: The only thing I would do, would be traveling more. It’s not money that’s keeping me from doing that, though, it’s more my daughter in school.

Paul Halme: Yeah. She’ll be a teenager soon enough and you can go do a bunch more.

Jeff Sherman: I mean we already travel like ten times more than most people. She’s six and she’s probably … It’s funny, my dad came to visit and he’s been on like four flights in his life. We were talking about it, my daughter’s been on like 17 and she’s six.

Paul Halme: She’s got her advantage loyalty card.

Jeff Sherman: Yup.

Paul Halme: That’s awesome man. To me that’s what it’s about. You know getting out there and chasing what you want to accomplish, but at the same time, still balancing the family life and going surfing, or doing jiu jitsu. Not just these guys…you know you see these guys grind so hard, and then they have heart attacks.

Jeff Sherman: Yup.

Paul Halme: Like it wasn’t worth it.

Jeff Sherman: For real. Either that or they’re overweight and they’re not happy with themselves. They make all this money but they still have low self-esteem and they don’t really have any hobbies, or do anything for fun. No real friends that they can connect with even.

Paul Halme: You probably see a lot of that out in California I bet.

Jeff Sherman: Oh yeah. Even at that event I went to that we were talking about. There were people there, same way, 60, 70, 80 pounds overweight but probably net worth of 6-700 million. You’re like, holy crap. They’re just miserable.

Paul Halme: So crazy, they got all the money in the world and they’re freaking miserable. You’ve got to have that balance.

Jeff Sherman: Yup.

Paul Halme: Well, thinking about that, I have to go down a different route here… Speaking about money. What’s something crazy and selfish that you’ve bought yourself? Something off the wall.

Jeff Sherman: I’m not a big…I mean, well…I’ve bought like eight surfboards in the last 12 months, trying to find the perfect surfboard.

Paul Halme: That is crazy.

Jeff Sherman: I mean, people think that’s crazy. It’s like probably $8000 or $9000 in surfboards. I’m not a big material guy. I value experiences and trips more than stuff. I have a BMW, which isn’t much, but for me I have never really owned a sports car. I’m more a Jeep/truck kind of guy. That’s actually not even paid for by me, it was paid for by Quick Funnels.

Paul Halme: Oh yeah, I remember you winning that, yeah.

Jeff Sherman: Yeah. I had to pay the down payment on the lease, but it wasn’t that much. I haven’t really bought anything crazy.

Paul Halme: You know what’s funny about that too? Talking about cars and money. I finally got a nice car that I was like, “oh I really want this car!” Then you get it and you’re like, it’s a car.

Jeff Sherman: Exactly.

Paul Halme: It’s a badass car, but at the end of the day, it’s a car. I drive it, I get out of it, it’s a car.

Jeff Sherman: Yup, for sure. I did the same thing with the BMW, I was like, it’s pretty cool, I’ll get it. Just because they’re going to pay for it. Then three weeks, maybe a month that I had it, I’m still driving my jeep more.

Paul Halme: Yeah. Especially with all your surfboards and stuff.

Jeff Sherman: Yup.

Paul Halme: You’ve gone up, you’re getting real successful. Your business is doing really well. What has money taught you through this experience?

Jeff Sherman: I mean to me, money is just a vehicle to freedom. 90% of most people’s problems come down to money. Like my younger brother, he’s not successful at all, and his problem is if he gets a flat tire, he’s out. He’s done for like three weeks because he can’t afford to get a new tire put on the car. For me, I call AAA and be back on my way in 30 minutes or an hour, and don’t even think about it. It’s just a vehicle to freedom. It takes away a lot of the first world problems anyway.

The other thing I’ve realized, money is meant to move. It’s all about cash flow. You want to have more coming towards you than going away. If you try to hold on to it all. then you’re missing out. You’re leaving a lot on the table by not investing back into your staff, into your team, into your company. A lot of coaching clients that I know, every penny their company makes, they take it home. Then when they go to open up a second location they don’t have any money. I’m like, what do you mean you don’t have any money? You were making like $6000 a month when I met you and now you’re making like 40. “Yeah, but I’m taking home 30.” Well you shouldn’t. You’re screwing your company over for your own gain, kind of thing.

That’s where I’ve been really well off. I’ll give myself a set salary for the year, and if my business does really well, it’s the business that does really well. I’ll invest a lot of it back into the business to grow it. Then at the end of the year if there’s a lot of extra money, I’ll take out a bonus. Then maybe the next year I’ll give myself a new salary. Just trying to be disciplined that way will help you grow a lot faster than however much money you make that month, that’s how much you take home. That isn’t a good way to grow fast.

Paul Halme: That’s a huge tip, too, for people to listen to if you’re taking all the money out. You have to have money in there to reinvest in the business, to build the business, because otherwise you’re not going forward, you’re going backwards. It’s really hard. I found this with my businesses too, if you’re not going forward, you’re going backward, it’s almost impossible to maintain a mean.

Jeff Sherman: For sure.

Paul Halme: I have friends that are like that too. They take all their money out. I’m like, “hey, you running Facebook ads?” “Oh man, I can’t afford those.” “What? How can you not run those?” “Gym’s not doing that great this month?” It’s like, well yeah, because you didn’t run any ads last month! They don’t realize it’s a never ending circle they’re creating for themselves. You’ve have to fund yourself.

Jeff Sherman: Yeah. It’s expensive to scale a business or grow a business.

Paul Halme: Yeah, it’s hard too, because a lot of times you’re around people and they’re not seeing things the way you are. You’re growing, so on your journey have you outgrown people? Where you’re like, man I got to raise my level!

Jeff Sherman: Yeah for sure, especially in the beginning, if you go way back to when I started my gym in 2001. I actually asked two of my best friends to go in on it with me and they both said no, which I’m actually glad they did now. Two years later, then they wanted to. In the beginning, people like childhood friends, people I grew up with, it was a different mentality. I kind of look at them almost like a family member now. It’s cool when I see them on holidays and stuff, and I can hold a conversation about the Ravens, or about sports, or news, or politics, whatever…but I don’t really try to tell them what’s going on in my business or this or that. Most of them actually don’t even want to hear it. They’d rather hear about your problems than hear about your successes, so I’ll just keep it more surface level stuff. Definitely outgrew more of the childhood type friends.

As far as people in the circles that I’m in now, and once I joined Bedros’ mastermind and stuff, it kind of does it for you because the people that don’t keep moving at the same pace as everybody else usually go away. Then they don’t show up to the meetings and then you don’t keep in touch with them anymore. It sort of does it on its own. You don’t even realize who you’re outgrowing or who you’re leaving, they just don’t come around anymore.

Paul Halme: You know it’s funny, thinking about that, back to that second year of Bedros’ mastermind, I was in there. If you look at the people that were in that room and how successful they are now, it’s ridiculous.

Jeff Sherman: Yup.

Paul Halme: It was you, me, Josh Carter…there were so many people. You still stay in touch with people and you see them. I’m in a totally different industry but you see each other at events and stuff, or I’ll see Josh and then see Sean…I’ll see all these different people. You think back, and if I wouldn’t have gotten into that group and paid that money, would I be where I am now? Probably not. I took a big risk to me at the time, and ever since then I’ve always invested in myself.

Jeff Sherman: For sure. From day one I saw the value. For me it was about showing up enough until they pay attention. I went to every event, every mastermind I could afford. I was investing all my money back in. I was spending…that’s another reason why it was hard to sell my gym, because I was investing like $80,000 in masterminds and coaching and travel. The people’s accountants that were looking at my P&L just couldn’t understand why it cost so much to run a gym.

Paul Halme: They ask why are your expenses so high, and you’re like, I’m trying to learn these skills!

Jeff Sherman: I’m flying all over the country and hiring all these people. It was kind of funny, but I’m trying to explain that to banks and people’s accountants.

Paul Halme: Yeah, knowledge is expensive. That’s one thing I’ve learned, but it’s such a shortcut.

Jeff Sherman: Yeah. The way I looked at it is, if you were going to any kind of high level business school, you’re going to be paying $80,000 a year in tuition, or more, and you’re going to be learning from people that just know the theory and don’t have their own businesses anymore, or never have and they’re just teaching out of a textbook that’s probably outdated because stuff on the internet changes daily. I was just looking at it more like a school, like college. That I go away every quarter for some classes and then go implement. Then go and learn, and then go and implement. Go and learn and go and implement. To me it was worth it, and I wasn’t stuck in class all day. I could actually go, take the information that I learned that weekend and make money with it the next day.

Paul Halme: I think that’s cool, just for me, knowing you since I first started in a lot of this stuff. That’s one thing I see a lot in common. The guys who are successful, they don’t just go to the things, they implement. You have to implement! You and I have been around. We see people go to all these events and they don’t ever do anything, and you’re like, dude, what did you do? “Um, went this month and going to next month.” Implement.

Jeff Sherman: Yup. You have collectors of information and then you have doers with information. You have to do this stuff. Like Bedros says, you only get paid for done. You don’t get paid for ideas. You don’t get paid for information.

Paul Halme: Yeah. I thought that was one of his good quotes. You only get paid for done. It’s really true. You can have all the ideas in the world and it’s not going to pay your rent.

Jeff Sherman: Yup.

Paul Halme: So, are you a big reader? Do you read a lot or a little bit?

Jeff Sherman: I do. Not as much as I used to. In the beginning obviously I was consuming as much as possible. I always try to have at least one good book that I’m reading currently, at a time. Before I would be reading like two or three books at a time. Lately it’s just one particular subject that I might be interested in, or whatnot.

Paul Halme: What are you reading? What’s your favorite book you would recommend to people?

Jeff Sherman: Of all time?

Paul Halme: Or just one that pops into your head as like, that’s like my favorite book for now…

Jeff Sherman: There’s been a couple that have really been the biggest paradigm shifts at different points in my life. I would say Rich Dad Poor Dad is the one that really changed my mindset on thinking about money. Books are always different depending on where you’re at in your journey. I’ve read one book, and then five years later read it again. I wasn’t ready for it the first time I read it, didn’t get much out of it, but everybody was saying how great of a book it was. Then I pick it up a couple years later I’m like, oh man this book’s awesome. Why didn’t I think it was before? Rich Dad Poor Dad, when I was first getting started, was a good one.

From the psychology side of things and just self-help and life, The Road Less Traveled, is a really good one. Had a really good paradigm shift there, because when you don’t have much, or you don’t come from much, and you look at people that do have a lot…they make it look so easy and you think that they’re born with a silver spoon in their mouth or what not. You use that as a crutch to keep you where you are. The very first line in that book is, “Life is hard, and the sooner you realize that, the easier it becomes.” Whether you’re doing the right or the wrong thing, you get to choose your hard or let the hard choose you kind of thing. That kind of paradigm shift in mentality has really gotten me far. I like that book a lot for that.

Paul Halme: Nice. I haven’t read that one yet. I’m going to put that one on my list. That’s one thing I did last year, I started reading more, because I’ve started talking about personal development reading. Man it makes a big difference though, because we consume so much on TV, on Facebook, on things like that, but sitting down and reading a book, even on a Kindle, you take in the knowledge so much different, I think.

Jeff Sherman: For sure. Yeah.

Paul Halme: The books can make a huge difference. That one can be a big piece there. Alright, so I won’t keep you forever. I’ve just got a couple more questions for you. One I always like to ask…if you could give our listeners one tip that would make the biggest impact in their lives, what would that tip be?

Jeff Sherman: Yeah, so one of the things that really changed everything for me as well…I was kind of like you how I learned how to do everything and try to do it all myself. It was really hard for me to ask for help in the beginning. I always had to fight for everything I got, with my upbringing and where I grew up and stuff, it was everybody for themselves kind of thing. You kind of never really asked for help or gave too much help. Finding Bedros, getting into that mentality, and finding a mentor, that was huge for me. That got me so far.

Then what got me to the next level, it kind of randomly just happened while watching the show, Beyond the Tank. With Shark Tank when they have businesses and they follow up on them or whatever. One of the businesses that Mark Cuban invested in, the person was calling them up and saying they’d been doing really well but they kind of hit a plateau. His advice was, “The problem with you is that you’re the smartest person in your company. You need to go out and hire somebody smarter than you.” I was like, “hey, that’s what I need to do! I need to go out and hire people that are actually smarter than me in one particular thing” That’s what I did, and that’s really helped me a lot with hiring. You don’t have to be the smartest person to be the owner of the company. It’s better to not be.

Paul Halme: That’s an awesome tip though. That’s huge because a lot of times people are like, “No, I need to do everything.” I’ve been that way, where I’ll do everything, but you can’t do everything and scale up. You’re going to hit a point where you’re going to hit that ceiling and can’t do anymore.

Jeff Sherman: Yup. Then you also get trapped within your own ideas too. Your own perspective, your own way of thinking, and all the information…books that you’ve read and marketing courses…If you want something different, and you want to take it to the next level, then it’s good to bring somebody in that’s smarter than you. Someone that has a different perspective, and is not a yes person. That’s going to challenge you and get you to look at things differently.

Paul Halme: Nice, and speaking of scaling up, you’ve got a couple big projects coming up. You want to talk about those a little bit? Your TV show or your shows?

Jeff Sherman: Yeah, originally we’re direct response marketer kind of guys, and really good at that. I really want to blend direct response with branding, because I’ve really been focusing on my own personal branding and stuff the last year. Also, content marketing is where everything has been going for the last couple years. Just kind of blending the content marketing with the branding and the direct response.

I’m focusing on putting out a lot more content. We’re going to do that through three different shows. The first show’s like the Ask Jeff Show, where some of my subscribers in my email list will email in different questions that they have and want me to answer live on the show. That one’s going to be weekly through a live broadcast.

Then, the other show is Hot Seats With Jeff. That’s going to be with my actual coaching clients, where we dig deeper into their businesses. We’ll go over some of the problems that they’re having, how I helped them through that problem, and then what the results were. Kind of breaking down their business. That’s going to be weekly, as well. That one isn’t going to be live at first, but then eventually we’re going to do that live as well.

Then, the third show is the Jeff Sherman Show, which is going to be a monthly show where we bring in experts and authorities, celebrities in different areas of expertise. Then just kind of breaking down and reverse engineering their success and how we could duplicate it or model it.

Paul Halme: Nice. I like that. I know, because I follow you on Facebook obviously, that your videos are getting so much better.

Jeff Sherman: Thank you. I have a whole team now. I’m getting ready to hire a whole new, dedicated, video person. The people I have now are pretty multi-talented. They’re more of a design background but also know video as well. They already do an awesome job, but I’m going to hire just a straight up video person. We just built out a new studio. Now we’re selling studio space, and we’re giving studio space to our clients. I want to have a dedicated video team, not just for myself but also for our clients.

Paul Halme: Man, so you’re scaling up big time. That’s awesome!

Jeff Sherman: Thank you.

Paul Halme: Man, you see a big difference, though, on the quality of the video. If people wanted to find the shows and follow you, what’s the best place? Where would you tell them to go?

Jeff Sherman: For those it would be my Jeff Sherman page. I’m actually launching a site next week, which will be JeffSherman.made, but Facebook would be the best place for right now, for that stuff.

Paul Halme: Okay. I’ll put a link in the show notes to your page. People can follow you, check out your videos, and learn some stuff. That’s one thing I tell people. If you can’t be around them but you still want to learn, start listening to their podcasts and follow them on Facebook, instead of making excuses like you can’t afford coaching and stuff like that. Watch what they’re doing, learn, and then as you scale up, start joining groups and doing things like that.

Jeff Sherman: Yeah for sure. There’s not a lack of information out there. I mean with all the podcasts that are free, between Google, the information’s there…people’s blogs, YouTube…Most people put all their information out there. The good thing about actually hiring a coach or hiring a mentor is that you’re putting your skin in the game. Which is going to put your back against the wall, and forces you to do your best work. If you could do your best work without doing that, then you’re even better off. Most people can’t. Most people have to have skin in the game in order to do their best. Yeah, nobody really holds back information.

Paul Halme: Yeah. I agree. Being in the different groups, and seeing everybody them will give you anything you want, basically, and help you out. It’s in there.

It’s been cool to watch your growth, going on…it’ll be seven years this year that I’ve known you. It’s exciting to see where you’re going to be in the next seven years. It’s going to be scary.

Jeff Sherman: I know. It’s crazy, I thought about that the other day. I was like, man I’ve only been doing this, really, eight years. Eight more years and my daughter will be 14. If I’ve gotten this far in eight years, and it’s been compounding each year, it is a little scary to be honest.

Paul Halme: You know what’s funny? When you get there though, they’re going to say you’re an overnight success and it was all given to you. Haters will come out of the woodwork like, “Oh Jeff, he’s overnight.”

Jeff Sherman: Yup, for sure. People already say that. I think that just comes with the territory.

Paul Halme: Yeah. You see the hard work you put in, and, man, you deserve all the success. It’s exciting to see.

Jeff Sherman: Thank you. I appreciate it.

Paul Halme: Awesome man. Well, thanks for being on the show, it was awesome. I’ve been trying to get you on here, so I was super excited you agreed and I could let everybody hear your story. How you’ve kind of risen, overnight, seven year success story.

Jeff Sherman: Thank you. Appreciate being on.

Paul Halme: Alight, thanks Jeff. I hope you guys enjoyed the show. After you listen to this episode, make sure you subscribe on iTunes and leave us a review. If this could help somebody out, please share this episode with them. See you guys next week. 

TEAM building day and Jon got me to shoot the 50 cal. Not gonna lie, that was scary! #america

TEAM building day and Jon got me to shoot the 50 cal. Not gonna lie, that was scary! #america

Daily Push Kick Episode 4 | Resistance and how it almost ruined the biggest decision of my life.

Daily Push Kick Episode 4 | Resistance and how it almost ruined the biggest decision of my life.

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