Author: Paul Halme

  • Improve Your Sales System To Get More Martial Arts Students

    Improve Your Sales System Thanks to the research you’ve done into your avatar and your message, you can hook prospects with your head-turning headlines, persuade them that you are the go-to gym for their requirements with your body copy, and encourage them to contact you with your compelling call to action to book their consultation.…

  • Push Past Resistance

    Push Past Resistance Let’s talk about moving beyond hurdles. You’ve got dreams, right? Of course, you do! And you’ve got a plan scribbled down somewhere on how to turn these dreams into reality. That’s where it all starts. But I want to tackle something that often acts like a brick wall on your path to…

  • Unveiling the Transformative Power of The Compound Effect

    I’m going to talk to you about a life-changing book that I was lucky to have passed on to me by someone I consider very successful, The Compound Effect. The Unexpected Encounter: A Journey to Phoenix, Arizona I’ll tell you a little back story. I was on a flight to Phoenix, Arizona to work on…

  • How to Create a Profitable Martial Arts Gym Website

    How to Create a Profitable Martial Arts Gym Website Your website is the main part of your brand. It is where people will look to get more information about your gym and you. After seeing your advertising or driving past your gym, prospective students will always want to check you out on your website. You…

  • Your Key Business Numbers

    We are going to discuss your key numbers. You have to track your key numbers. Any successful business tracks its key numbers. Whenever I take on a new consulting client, anybody that I’m working with on our combat business programs. If they don’t know these numbers, I already know they’re not doing the best they…

  • Martial Arts Business Numbers

    The Four Key Martial Arts Business Numbers To Track. This is part of a 10-part series on How To Make Money With Your Martial Arts Gym. Four Key Martial Arts Business Numbers Leads How Many Leads Are You Getting A Month How many Walk-ins, Website Opt-Ins, Events, Phone Calls Always Work To Grow This Number…

  • Your MMA Gym Ads Won’t Work If You Get This Wrong

    Your MMA Gym Ads Won’t Work If You Get This Wrong The platform or media is last. This is where everyone gets it wrong! But don’t worry, it took me years to finally wrap my head around this: The Market, the Message, and then the Media. Unless you have a giant marketing budget, you need…

  • Why Don’t Most MMA Gyms Make Money?

    Why don’t most MMA Gyms make money? Are you sick of burning cash on a gym that is going nowhere? You might be good at what you do and love the sport, but most of the time MMA gym owners do not have the business and marketing systems in place needed to be profitable. Most…

  • Power of Financial Education

    Are you an entrepreneur looking to become a millionaire? The answer may not be as complicated as you think: Financial Education. It all comes down to financial education and understanding the power of compound interest. In a recent podcast interview on Business Success Show with Mac Attram, I shared that many entrepreneurs make the mistake…

  • How to Build Your Own Passive Income Machine

    You can create a passive income machine that works hard even when you don’t. Are you tired of working hard to make money in your business, only for it all to seemingly fly away each month? Wouldn’t you love to spend more time focusing on the activities that actually drive growth (rather than simply plugging…