Paul Halme |

Category: Blog

  • 3 Steps To Getting Better Results With Your Ads

    3 Steps To Getting Better Results With Your Ads

    3 Steps To Getting Better Results With Your Ads Everyone I talk to wants more traffic and more leads. It’s the lifeblood of a Business.  You need to get better results with your ads. If you are running traffic to cold audiences you will see your ad spend keep rising.  The goal is to run…

  • How To Have A Great Martial Arts Facility

    How To Have A Great Martial Arts Facility

    How To Have A Great Martial Arts Facility You have now moved your prospect down the line to becoming a student. You need to have a fantastic facility that welcomes people. This is another area that many gym owners overlook, so, you want nice mats and equipment, but it goes way beyond that. The ambiance of…

  • How to Get Good Results from Your Facebook Stories

    How to Get Good Results from Your Facebook Stories

    How to Get Good Results from Your Facebook Stories Last week, we talked about Instagram. We explored how you could use that platform to leverage your gym’s social media presence. Today, we’re going back to Facebook… but it’s not your typical Facebook– we’re talking about Facebook stories. Yes, Facebook stories is another traffic generator. And that’s…

  • How To Share Your Martial Arts Gym Message

    How To Share Your Martial Arts Gym Message

    How To Share Your Martial Arts Gym Message This is where it gets fun! You have put in the work defining your market and message, and now it’s time to deploy your martial arts gym message to your prospects via the medium of your choice. Most people do this backward and spend all their time…

  • Organic vs. Paid Traffic

    Organic vs. Paid Traffic

    Today, I want to talk to you about organic versus paid traffic. You’ve got so many channels on Facebook, Instagram, Google, Youtube. Anything like that just finds your winners. If you got a winning piece of content then put it on all the platforms so I say start off with Facebook first because I tell…

  • More Leads Isn’t The Answer

    More Leads Isn’t The Answer

    More Leads Isn’t The Answer More leads aren’t the answer.  Hey, I’m glad you are here. Today we are going to talk about Leads. Everybody wants more leads. They think more leads is the answer. If your business is running out of soldiers that pretty much is the case. But if your business isn’t, you’re just making…

  • Amazingly Beautiful (An Escape from the City)

    Every once in a while we find a need to just get out of the hustle and bustle of city life and take a breather. And that’s exactly what I did here. And who knew I’d get my breath taken away by such a sight! And I didn’t even have a good camera on with…

  • Retargeting

    Retargeting

    Retargeting Time to build that momentum. Let’s get after it, crush some goals. So, I’m on a trip with my son before he goes back to school when he starts football. But we’d look that, he’d say, “Hey, Dad I think I wanna try surfing.” And I’m like, it’s cool, needed to call places in…

  • Caption Facebook Videos

    Caption Facebook Videos

    Caption Facebook Videos This day I want to touch on Facebook. Did you know that most videos are watched with sounds off? Think about how often you watch a video when you’re in the restroom or your wife is sleeping and you don’t want to wake her up. Or you’re at the doctor’s office, or you’re…

  • The Top 3 Reasons You Suck At Sales

    The Top 3 Reasons You Suck At Sales

    The Top 3 Reasons You Suck At Sales Sales can be a frustrating part of owning a martial arts school. You have so many things going on that it’s often a very neglected part of your business.  We see this all the time with our clients. Don’t worry, I am going to show you 3…